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Since when was the law written you had to upgrade to the latest?
It wasn’t. It’s just that we as consumers have been told we have to have the latest or our self worth is diminished and we become “undesirables”. And many seem to be swallowing that big fat lie.
No NLE ever made a better edit decision than the next, and that is all that matters. Any NLE that makes my edit decisions get done faster is good. Plain and simple. Any tool that makes my workflow better is the tool I’d choose. Any tool that’s needed to make my living I buy, and any tool that isn’t needed I don’t buy. Making the best business decision for you is that simple, isn’t it?
And what exactly is the problem of FCP X taking cues from iMovie? People seem to complain, but sure give no compelling reasons why this is an issue that should be seriously considered as a flaw. Where’s the beef guys? Who the heck REALLY cares? Seems to me that the people that it does matter to, don’t matter. If you think for a minute that everyone and his brother will now become editors biting into your business because the interface has cues from iMovie, you’ve not been watching the market. That situation has been the way it’s been for at least a decade already. Anybody with 3k in his pocket could buy a pro NLE starting in about 1999. FCP X at $299 isn’t going to make that situation any worse at all. All that matters is your resume, not your toolset.
If the current software makes you a living, what genuine and compelling reason is there to upgrade or crossgrade? I know of an Avid that is at least 2 or 3 versions behind that makes a tidy living for it’s operator. My clients didn’t give a hang when I switched from Avid to FCP. If I’d had clients who needed me to be running Avid, I’d have kept it. There will be clients who need me to be running FCP 7 for a while yet I’ll bet, and I’ll also wager that FCP X will run side by side with any other NLE, including FCP 7.
The learning curve for FCP X is likely to be about the same as it would be for a jump to Avid or Adobe. If you think differently, you’re fooling yourself. The two monitor display setup we’ve all been familiar with may well be available in FCP X BTW… just because they didn’t show it, doesn’t mean it doesn’t exist. They did say there were dual monitor arrangement setups if you’ll recall. Canvas/Viewer may well be there, they didn’t show it because they were enamored with the newer way of thinking about the interface, and they had very little time to show many of the new features that are undoubtedly there. And the iMac they were running really sang with the software IMHO. It’s not possible to show dual monitor interfaces on a single projector as far as I know.
That Apple is secretive isn’t any thing new, and it’s served the company very, very well though the years. If I were Apple, I’d be just as secretive. If you think about it, it’s actually American corporate law that demands they BE secretive if it makes them another dime… There’s little doubt that being silent DOES make Apple another dime or two… Theres a reason Apple is the the most valuable company in tech and it’s their innovation AND silence about the future of their products’ road maps that has contributed to this situation. It contributes to the buzz as well. Apple gets more free advertising than any company I can think of BECAUSE of this.
It’s as if people have been brainwashed to think: “well, if FCP X isn’t my cup of tea, I have to DUMP FCP 7 from my computer’s applications folder” or something. It seems to me to be really silly, and extremely immature. You’ll be needing FCP 7 for a while folks because I seriously doubt FCP X will do everything that 7 does, and I seriously doubt it will end up costing most of us a dime in future business because FCP 7 resides on our machines. Most clients just don’t give a hang about anything but results. They don’t care which NLE you’re using, they care about the success of the project, and your attitude and service.
I mean, have you ever hired a one carpenter over another because his hammer was newer? I doubt that happens very often.
I’ll be the first in line to buy FCP X. At less than a fancy meal for 4, it’s a no brainer. The features we already know about make it a no brainer. If it won’t work for me for every project I run into in version 1, so what? FCP 7 will still be on my computer to carry on with and use when it makes more sense to work in it. Not a single client will leave me because of the software I use. If they were to leave me for somebody with the latest software, I seriously doubt I really want to work with them either. It’s about edit decisions guys, not the tools.
Jerry
Apple Certified Trainer, Producer, Writer, Director Editor, Gun for Hire and other things. I ski. My Blog: https://blogs.creativecow.net/Jerry-Hofmann
Current DVD:
https://store.creativecow.net/p/81/jerry_hofmanns_final_cut_system_setup8-Core 3.0 Intel Mac Pro, Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D, AJA Io HD, 17″ MBP, Matrox MXO2 with MAX – Cinema Displays I have a 22″ that I paid 4k for still working. G4 with Kona SD card, and SCSI card.