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Concepts for involved title sequences
I know this is probably a common reference, but I was looking at horror titles, and for instance–for the beloved Seven, I’m wondering how K. Cooper came up w/the little intricacies in between and over the various footage. I even have the storyboard, which shows basically the story he’s telling with John Doe, but nothing about the grittiness and how it would be applied and where. I can’t even begin to know how to storyboard so many intricacies.
So as you’re coming up with a concept, story, and mood–or even if you already KNOW these things, how do you know which types of effects to apply? I’m not necessarily asking a tech-related question, more of a creative vision question. Like for instance…”ok, here I want text to jump and blur 5 times, then overlap this text in the Screen color mode,” etc… And that would take up maybe 15 frames. Still 29.5 seconds to go…..!
Do you really know that in advance or just by playing around? I have an idea of a look I want but being new (well, I’ve used AE in 2003-2005) I don’t know all the design elements that can be used to get my ideas across. I feel like I need to study more closely (eg frame by frame) what the artist did and why it fits. I’ve looked at many examples and interviews.