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diffrence between art director and broadcast designer
can some one with 2 year of broadcast design experiece be an art dirctor? what are the important criterias for an art director?
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2 Replies
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If you’re looking for work as an art director, you may be asked a few questions.
Such as … have you ever led a team? Have you ever hired other designers and coordinated the efforts of specialists? What kind of projects did you “Art Direct”? How big were they? Can you assemble a team for the job on the table? Have you ever held the position of Art Director within an organization?
I think that the title implies not only artistic skill, but team-leading experience, hence the term “director”. If you don’t have that experience, you’re more like a “designer”, and there’s nothing wrong with that.
Here are some definitions:
https://www.google.ca/search?hl=en&lr=&oi=defmore&q=define:ART+DIRECTORmy 2 cents,
Steve -
Steve is exactly right – it’s a ton of people skills – team leading etc.
I’ll add that it is also the ability to let others do the work for you. A few years ago, this was really hard for me. I am a do it all kind of guy. But as an Art director you bring out the best in everyone on your team – you know their strengths and you magnify and amplify them.
You’ll also need to be good as explaining exaclty HOW and WHY your artistic and design choices will positively impact your client’s bottom line. (this is often a tricky thing.)
And lastly – you’ll need to be good at constructive criticism. How do you tell your designer that his design sucks while at the same time inspiring him or her to take it to the next level. It’s an artform.
I for one love it. Hope you do too! 🙂
Good luck!
// jayse
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