Hopefully, the Path to More, Better Entertainment
“Somebody please beam me out of here.” – Stevie Wayne, “The Fog,” Revolution Studios, 2005 Okay, April 2025 didn’t exactly start out as we envisioned, but…
Tag: Adobe Firefly
New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed
• Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere…
I Tested Adobe’s New Firefly AI Video
A few months back I submitted a request to get access to the Adobe Firefly Generative Video beta and just yesterday, I recieved my invite.…
Adobe Introduces Industry’s First Commercially Safe Generative AI Video Model and New Firefly Web Application
Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IPfriendly and commercially safe, so brands and creative…
Use AI Where It Improves Workflow, Workload, Entertainment Value
“An A.I. is like any intelligence. It has needs. It will start to evolve, to influence, perhaps the entire world,” Max Waters, “Transcendence”, Warner Bros,…
Adobe Revolutionizes Professional Video Editing with Premiere Pro Innovations Powered by New Firefly Video Model
Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered video editing workflows powered by…
Adobe Introduces Adobe Content Authenticity Web App to Champion Creator Protection and Attribution
Today, Adobe (Nasdaq:ADBE) announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content…
Toronto, Amsterdam Take Center Stage
“Still waiting for the technology to catch up with the idea. I mean it’s not easy, there are a lot of moving parts.” – “Night…
Neat Tools Are Needed to Help Creatives Deliver Fantastic Films, Shows
“Turns out, in my Matrix, the worse we treat you, the more we manipulate you, the more energy you produce. It’s nuts. I’ve been setting…
Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI-Editing Across Surfaces
Today, Adobe (Nasdaq:ADBE) unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across Lightroom mobile, web and desktop surfaces. Generative Remove…