[Jeff Cadge] “I come from a commercial still photography background where usage always comes into play when estimating work. Why should music and actors have a rates based upon usage and not directors, editors, or production companies?”
In light of your background, do you think that a usage pricing model is still competitive? Or that it’s applicable in cases like corporate video, where media is custom-produced, without the opportunity for resale to another buyer?
Both photographers and composers are currently under a lot of pricing pressure from a proliferation of low-cost, buyout stock media that’s “good enough.” I know photographers and composers who are re-thinking the way they run their businesses because this competition is so stiff.
[Jeff Cadge] “I believe if you are doing a web video for a small non-profit you simply can’t and shouldn’t charge the same as if it were producing a web video for a large corporation…”
In my experience, large companies have the strictest cost controls. It’s pretty common for a large company to require you to offer them the lowest rate you offer to anyone for a specific service as a condition of the purchase order.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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