Steven Gonzales
Forum Replies Created
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I had some real great editing mentors, and they reminded me of the value of the Steenbeck and editing on film: to find something, you had to push a lot of frames past your eyes to get there. The more you were reminded of different takes, the more ideas you had in the back of your mind to fix problems.
That’s the paradox: creativity is inherently inefficient.
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I learned the Avid inside and out and had a job maintaining them. Then my friends were making a feature on film, and had a budge of about $4000 for edit equipment, which was what Avid cost for 1 week rental.
I used FCP because I had no choice, and never really thought it would work, but knew I could push the lists over the AVID for the crucial cutlist if Film Logic didn’t prove accurate.
I wanted the tools of the pros, but didn’t have the budget. I definitely fall in the aspiring group that used FCP.
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Very interesting. Thanks for the link.
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Remember the “Think Different” ad campaign? I think you’re on to something.
Film and video is considered a glamour profession (by those that never had a high pressure deadline!), and I think Apple may have shifted from glorifying the iconclast as a way to grow markets.
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That sounds exactly right as a time frame when the concern was growing and decisions were crucial.
I didn’t mean to question your accuracy. I just remembered that buzz when the Microsoft ownership of Avid stock first hit.
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I believe the big “Avid will go to PC” scare was earlier; see this excerpt from Avid’s history:
https://www.fundinguniverse.com/company-histories/Avid-Technology-Inc-Company-History.html
Strengthening Ties with Microsoft and Intel: 1997-98
In March 1997 it was announced that Intel Corporation would invest $14.75 million in Avid by purchasing a 6.75 percent interest in the company’s common stock. Although Avid’s customers tended to be loyal Macintosh users, an Intel spokesperson noted that Intel’s next-generation Pentium processors would be well suited for high-end video editing work. It was expected that future and current Avid products would be tailored for use on both Intel-based PCs and Macintoshes.
Avid enjoyed a financial comeback in 1997, showing strong first-half revenue and overall revenue of $471.3 million for fiscal 1997, an increase of 9.9 percent. After trimming operating costs, the company returned to profitability with net income of $26.4 million.
In mid-1998 Avid acquired Softimage Inc. from Microsoft Corporation for $285 million in stock and cash to strengthen its television finishing and 3-D product lines. Based in Montreal, Softimage developed high-end software for all areas of professional visual content production, including tools for 3-D and 2-D animation and for creating, editing, and finishing graphics and effects-centric video programs. Softimage had an installed base of more than 21,000 products used by more than 6,000 customers. As a result of the acquisition, Microsoft owned about 9.1 percent of Avid’s shares of common stock then outstanding and received warrants to purchase up to 12 percent of Avid’s stock over the next three years.
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There was no Mac Pro in 1999. There was Blue and White G3, cpu PowerPc family.
Mac Pro debut was 2006.
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I’ll look for your app.
You don’t have to state your point again for me. You’ve officially bullied me into submission.
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Yes, shareholders. Apple, since it doesn’t pay dividends, owes them share appreciation. This need may override support for marginally profitable markets in favor of mass market share.
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If a feature means a long form piece, yeah someone will do it.
A feature means originating on film (still predominant) and finishing sound elsewhere, and conforming a DI or cutting a negative, is some future unknown time.
Film Logic worked with FCP1 because it took an EDL, and FCP gave an EDL. Sound worked because tracks were assignable and could be exported to ProTools.
Sure, this could happen some day. I just wouldn’t plan on it for at least a year.