[Simon Ubsdell] “Similarly make sure to place the key moments of your visuals on the beats. Not only does this create a really satisfying flow, it also contributes to the drama, the emotion, the comedy, or whatever it is you are trying to convey. Imagine you’re making a music video here – make the visuals harmonise with the music and everything will work so much better.
It takes a lot of practice to make this work well but the difference between a spot that’s been cut around the music and one where the music has been laid in as an afterthought is like night and day.”
Agreed 100% That’s exactly how I approach it