Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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How dare Resolve 11 call FCPX a “professional editor”! And how dare the new interface look like that wedding video software! How dare they!
😉
https://www.blackmagicdesign.com/products/davinciresolve
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Lance Bachelder] “Premiere CC is just a better, much more thought out and of course conventional NLE.”
Wow, I disagree. I find PP and the interface a mess. Trying too hard to be Avid, FCP7 and whatever else it can throw in there. Now, unless it’s changed a lot from CS6, Premiere is at the bottom of my list. And I just don’t use it enough to justify the subscription. When I do, it’s because the production company that has hired me only has PP. Even then I try to see if they still have FCP7 around. Avid is simply gone from my market to 4-wall.
In a market segment (spots, short form marketing, short file-based films) where story is king, and well-timed cuts and fades rule, the simple elegance, power and speed of FCPX are greatly appreciated. Apple seems to be doing that across the board, as I was doing some writing in Pages and noticed how more clean and simple the new interface is. Is it the 80/20 rule of marketing? Perhaps, but things don’t need to be complex to be “better”. Sometimes less is more.
[Lance Bachelder] “I’m 100% certain that not ONE SINGLE FCPX user on Planet Earth would be using it if FCP7 had become 8 and FCPX was from some other company.”
Hmm, how many Avid editors switched over to FCP? DS? “Certain” is a big word. I am “pretty sure” this is an untrue statement.
[Lance Bachelder] ” FCPX seems geared toward the Apple fanboys “
This statement always cracks me up. FCP7 or FCP8 is never coming back. This is the next step for Apple. One can accept that and use the next-gen product or simply move on. There really needs to be no debate anymore.
Just my humble opinion. These are just tools and we are lucky to be in a time where we can afford all four and use them as necessary. Horses for courses. My computer “Dock” has Premiere, Resolve, FCP7 Motion, FCPX and MC7 sitting there, with the rest of the CS6 package waiting in the background. It’s a great time to be in this business.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Douglas K. Dempsey] “and a few kids gravitate to PPro”
I have some too (graduate students) but I think the subscription thing bugs them and a good percentage of those few have gone to FCPX (they had switched directly from FCP7 to PP. Our computer lab has all three on 21 computers, but FCP7 will go away next fall). They own it. It’s on their laptop and it gets the job done for them.
Horses for courses.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Charlie Austin] “Yep. And there’s nothing wrong with debating the decisions. It’s the whining and puffery that gets to me now and again, no matter who, or what side it’s coming from. :-)”
Yeah, the “it’s not pro” complaint starts to sound more like fear than fact. I think I remember Avid calling FCP that not too many years ago, and look how that has flipped.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Sorry Lance, not a personal jab.
I find the Library structure to be great. Not too long agoI was over at an agency showing their people the basics of FCPX. These were creatives, producers, designers, etc. The asked me to describe the structure and using one of their clients, Pizza Hut, I simply said ‘a Library is all the pizza and food footage you shoot in a day, month year, whatever (Pizza Hut Food Footage 2014). Your Events are your spot campaigns. “Large Pizza Giveaway” campaign. Your spots for that campaign are the Projects that live inside the event. All that food footage is available to every campaign for the year. To these folks, who had never heard of bins, sub-clips and sequences, it all made perfect sense. Big buckets > smaller buckets > spot.
Its harder for us who have used those “old” terms for years and years.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Douglas K. Dempsey] “Events instantly evokes the lamest form of consumer functionality: “This Event was December 10th, my daughter’s birthday. This Event is March 15th, our trip to Costa Rica.””
I mean, who really cares? It’s not like my client is looking over my shoulder going “wow, that’s really corny”. They just look at their project as it’s being built. They don’t care a rip what it’s being cut on.
Apple is being pretty smart making iMovie and FCPX look alike and work alike. Will make the transition of all the kids playing on iMovie now that much more simple when they are in college and beyond to FCPX. And let’s admit it, for $299 it certainly fits in the 80/20 rule to MC and Premiere. Like I have said, Apple is not looking at Lance or any of us old guys. They have the cash to wait it out. Avid and Adobe don’t.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I have been cutting 5K Epic files for commercials. Finished to HD for distribution. Since this company uses FCP Legacy, we down-convert everything for edit and then link back for color and finish. The director loves to re-position in post, so Epic is his friend ( I would rather see him move the camera or change the lens, but I am just an editor…).
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Very cool, thanks. Can you determine the size of the window?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Aindreas Gallagher] “X remains probably total bullshit as an editing system.”
Ah yes, yet another incredibly professional and well thought out comment.
Apple doesn’t care about the old guys, like most on this forum. And London post houses don’t matter a rip either.
What I am seeing is 22-26 year olds switching from Premiere TO FCP X. The Premiere CC model sucks, and they feel the interface is shabby (I agree. It’s awful, at least in my CS6.). So X makes sense to them. There’s the future, not some post houses in the UK. They are just using it and don’t care what Aindreas or any of us, for that matter, babble about.
This is a bigger loss for Avid.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Clint Wardlow] “k Apple would have handed Final Cut such a massive overhaul and change for FCP X if that software was its main source of income?”
Probably not. Before Avid became a server and “surface” company, they were stuck in what they could do with Media Composer. Big changes are something the user-base loathes, so everything Avid did was incremental. I was on the beta of MC when the Smart Tool was introduced. You would have thought the sky had fallen. Howls of “why are you making MC like FCP!”. That’s why when Oliver posted a while back about bringing FCPx features into Media Composer, I chuckled. Oh the howls…. Hell, I think Avid used a focus-group to decide whether to change the little weight-lifter icon in the UI. They can’t move too fast (which is great for their core niche) and that’s why the image of the company has become “old and slow”. it wasn’t too long ago they were the brash upstart pissing off linear gear providers. Times change.