Ron Hershey
Forum Replies Created
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Aaron,
Tom makes a couple of good points that only enhance what I have mentioned to you previously. One is about the performance of sales on Amazon. If you are interested, my blog has a post about an article detailing how your online sales can outperform selling on Amazon (blog can be found at https://bit.ly/1lDvfsn).
The second point Tom makes is about unsold inventory. Obviously, a download solution would have no inventory. And, using the Basic Level web shop, there would be a charge for initial setup unless you choose to do the setup work yourself. But, other than the setup, you only pay AFTER you make a sale! This greatly reduces your risk and maximizes ROI. In fact, if you handle all of the setup yourself, your only risk is the time you have invested in the setup. And when you sell the digital download, it’s protected against unauthorized use and distribution which translates into more sales, more revenue, and more profit for you.
Contact me if you’d like more info about e-Delivery (or visit the web site at https://bit.ly/1dIR3RJ).
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Hi Aaron,
I think I hear several concerns here, so let me see if we can address them.
First, the download to devices is controlled using Digital Rights Management (DRM). DRM gives you the ability to control various aspects of the content’s usage and distribution. The basic level service (which is free from monthly fees), allows you to protect the content against copying or redistribution (i.e., upload to YouTube), while allowing the customer to download the content multiple times so it is available on all of their devices.
Second, because the content is downloaded to the user’s device and played from there, the customer only needs an internet connection for the initial download, so this would not be “streaming” in the conventional sense (i.e., directly from the internet), although the solution does support streaming while downloading. Conventional streaming is not secure against unauthorized copying and distribution as there are numerous “stream capture” applications available.
Third, you can offer the content in various ways. It can be as a VOD rental, a “download to own”, download and purchase a DVD, purchase DVD only, or download with the ability to burn a copy protected DVD on the user’s PC (this capability is PC only and you can set the number of copies the user is permitted to burn). You can set your price for each of these distribution options. This enables you to set limits on how you want customers to use the content, based on the value of the content relative to the price paid, and you set your pricing for each option you wish to offer.
Fourth, related to how people find your content, the distribution platform is normally set up as an ecommerce subdomain of your web site. This, in and of itself, helps with SEO. But, you can also set SEO for the individual page(s) of the item(s) and for the ecommerce subdomain that would be created. This, of course, enables search engines to help your customers find you and your product.
Fifth, you said you have a DVD. It’s possible your DVD has a menu, perhaps chapters, maybe even “bonus” or extra viewing options, subtitles or the like. With our solution, your customer plays, directly from their devices, an electronic version of your DVD. In other words, all elements of the DVD (menus, chapters, special characteristics, etc.) are encoded into the download file so the customer has the full DVD experience without the DVD. As I’m sure you know, you can’t provide that sort of customer experience with streaming video – it just starts, plays, ends. The customer can jump to various points, but not to pre-assigned chapter locations.
We do charge relatively nominal fees if we do the setup for you. Or, you may do the setup, the encoding and uploading, and the SEO work yourself. In that case, there would be no charge to you at all, except for the download fee when someone makes a purchase. If you have PayPal or some other compatible payment processing system, the money can go right into your PayPal account or whatever account is linked to your payment processing system. We retain a credit card on file to bill monthly for download fees resulting from sales. So you collect your money before you have to pay for the download fees! If you don’t have a payment processing solution, we can handle that for you, but there is a small charge for it (percentage of sale price).
Oh, and here are a couple more things that may be of interest to you. If you have a Facebook page, the ecommerce shop can be integrated with your Facebook page to make sales right on Facebook! And, if you sell physical products in addition to digital content items (it could be anything – hats, t-shirts, coffee mugs, cameras, editing systems, lighting, etc., etc., etc.), you can sell those items on the same ecommerce site for NO CHARGE.
There really is no risk. The ROI is 100% positive if you do your own setup. After that, the SEO will help drive customers to the download shop, but you should also promote it everywhere you can.
What else can I tell you? It’s a great solution. Let me know what other questions or concerns you might have.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Hi Aaron,
Have you considered a distribution platform other than Amazon? We have a product called e-Delivery that would cost you nothing until you made a sale. Customers can download the content to their PC, Mac, iOS device (iPad/iPhone/iPod Touch), Android smartphone or tablet, or Kindle Fire. You can offer a DVD in addition to the download, or offer the DVD without the download. You set the price at whatever you want it to be. Download content can be protected against unauthorized use and distribution. You can even let PC users burn their own copy-protected DVD of the content.
Let me know if you’d like to learn more.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
That’s true, there is no way to prevent re-recording of the sound waves as the audio plays.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Hi Greg,
We have a couple of ways to protect audio filesa. One is on a data DVD that can only be played on a PC. The other is via a protected download that can play on PC, Mac, iOS devices (iPad/iPhone/iPod Touch), Android smartphones or tablets, or Kindle Fire. You can make the downloaded file only available for a limited time if you want. But in either case, the file is protected against unauthorized copying or distribution without doing anything to degrade the quality of playback.
If you want to explore either of these options further, please contact me.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Our company provides content distribution services, including CD/DVD/BD duplication/replication and an electronic delivery service called e-Delivery. A couple of our video production house customers started using e-Delivery for “proofing” needs for some of the following reasons:
– e-Delivery protects the files against unauthorized use and distribution (a couple of our customers wanted to be sure their clients couldn’t go and get their own duplication done and to prevent “in process” files floating around)
– e-Delivery supports not only video, but also audio, Flash, HTML, PDF, Ebook, etc., so they could use it for the other projects they did for customers like radio commercials, web videos/presentations, web ads, etc.
– e-Delivery uses a viewer/player, so the content they distributed to a customer is all contained in one place
– Depending on the level of e-Delivery selected, they could control when the content was available (i.e., specific dates), how many times it can be downloaded, how many devices it may be downloaded to, even allowing the customer to burn their own copy-protected DVD on a PC
– The content gets downloaded to the customer’s device and plays from there (streaming while downloading for the first play), so they avoid some of the issues with pure streaming services (buffering, pixilation, stuttering, lack of availability if internet connection not available, etc.)
– The Basic level of service is free, just pay for the download
So this may not make sense for everyone, but for some of my customers it has and some of them use it while still using other forms of distributing proofing files. So take it for what it is worth and if it sounds like it makes sense for you, I’d be happy to discuss further.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Jay,
Have you considered selling online (download the DVD) and making the physical DVD an option for the buyer? It’s easy to track sales so you know how much to contribute to the non-profit, offering as a download increases sales because of the rapidly growing mobile market, the video can be secured against unauthorized copying and/or distribution, the download version is automatically compatible with virtually any device (PC, Mac, Android, iOS, Kindle Fire, and it’s even possible to make it compatible with SmartTV), and you can give your buyers the option to burn their own copy-protected DVD on a PC.
We provide the download service and fulfillment of physical DVD orders. Let me know if you would like to explore it further.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Hello Al,
I’d be happy to help. Our company provides duplication and replication services. The primary difference between duplication and replication is price and turnaround. Replication at this quantity is a little less expensive, but turnaround is typically about 2 weeks. Duplication is more expensive, but the turnaround for 500 can be as short as a few days. Also, with duplication, we can provide better quality print on the surface, if that’s important for your project. (Duplication print can be photorealistic – think about the covers of National Geographic magazine and that’s about the same quality of print we can deliver with duplication.)
There are some other differences I can share with you if you need more info. Let me know if you need anything else.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Hi Mike,
Call or e-mail me. I have a solution called e-Delivery that might work for you.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Nathan – I’ll look forward to hearing from you with questions, etc.
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com