[Mike Smith]

I guess by conversion rate you mean turning visitors or prospects into customers.

This is perhaps more a marketing and sales question than anything.

As a guide, though, only qualified, motivated and serious people will hang around on your site if it’s not clear, attractive and easy to navigate and use.

At first glance at your site, it is busy, conventionally “corporate” in feel, and it’s not that clear what you do or why you are special at it. Is that what you wanted …?

It might be worth going for a simple, uncluttered, high-impact design and message, with back-up data, details and supporting messages all off the home page ….

You might want to consider paying for marketing consultancy alongside your design budget – while the two are related, they’re not really the same. Marketing – what is the core appeal that you are promoting? Web design – how will you deliver that appeal to web audiences?
But isn’t this the pair of services you are offering others …?

A couple of things it might be worth your looking at:
https://www.alistapart.com/articles/redesigning-your-own-site/

https://www.nngroup.com/services/redesign.html

https://www.alistapart.com/articles/visual-decision-making/

https://www.wpdfd.com/issues/87/top-five-ways/

[Mike Smith]

There is lots of bad editing out there, – though one person’s fundamental breach of film grammar is another’s new wave.

You’ll probably want to look away from the mainstream studio product, which whatever its story or imaginative framework(sometimes great, sometimes not) is rarely less than excellent in technical execution.

But the budget movies on the indie circuit vary enormously, and often the money just wasn’t there for a fully resourced shoot and technical polish.

A step down from there, try getting to see a wide range of home movie or enthusiast amateur video groups, and decide for yourself what constitutes good and what is bad.

[Mike Smith]

Here in the UK. SD is still very much alive.

[Mike Smith]

OK those links all look the same from here … with lots of white space, three sticky-taped notes and a take away food bag …. what difference are you seeing ?

[Mike Smith]

Starting points …
Who is the target audience? What do you know about them? How much do they know about your client’s business, or similar businesses? What kind of interests do they have? What appeals might move them to action?

What is the client’s objective? Is it to generate sales directly, to build awareness of their business and brand, to placate people after negative publicity, to influence regulators or business partners? You need to know why the client wants a video, and what the client hopes it will achieve.

Distribution – how will you and the client get it to audiences? It makes all the difference in the world if this is for client reps to take in to meetings with qualified potential customers to talk through the details, mechanics and special features of their offering (serious, detailed and accurate might be in order), or if this is an on-line ad hoping to drive sales over the internet (when very short, fun, potentially viral and flippant might be a choice).

What else is out there? What is the client already doing to achieve his / her objectives? You’ll need to be consistent with that. And what are the competition up to ? Your audiences will have seen a lot of their stuff too – so you need to be aware of that in preparing your approach.

Approaches Why ten minutes? That’s a long time to pitch an idea to someone not interested – so you’d better hope this is for qualified and interested people. Or make it shorter. And of course at this stage, with no budget specified, absolutely anything might be in scope, from cartoon or claymation through sitcom or romcom to business report or doc to symbolic drama …. what did the guys who came up with the film Night Mail take in helping them dream up a poetic, musical and semi-mystic piece in response to the brief to make a doc about a train? How did Pirelli come up with a half-hour short about a girl in a sports car and a long distance truck driver both en route from London to Rome, for a tyre promo (The Tortoise and the Hare). How easy was it for a producer to turn a brief for a “factory film about how we make our artists’ tools” into an experts’ demo, a masterclass using said tools which sold in large numbers, recovered its budget direct sales to potential product users within a few months, and was still in use a decade after production …?

Hooks So what is the fundamental appeal or special factor in the client’s business approach? Do you need to sell the whole sector (for those of us who’ve never wanted to use an online forex broker nor considered it, here’s why and when we might benefit?) Or do you want mainly to differentiate the client’s brand as the go-to guys when you want to do this, for already expert customers? The line you choose will probably be (had better be!) different …

So all in all a little fuller brief might help you pick out suitable ideas …

There’s no reason to make boring video – that would be a failure of imagination on your part. But people are interested in different things – the sports nut, the opera fan and the urban groupie are not always the same person. So who do you want to interest, and why? Think like those people might think, and tell us / them something that you think is worth finding out about …!

[Mike Smith]

Good stuff. Perhaps next step might be to validate your css at https://jigsaw.w3.org/css-validator/ – as of just now there are some typos or other errors not helping you. You will see that the Spry stylesheet FSpryMenuBarHorizontal.css contains css errors …
https://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fwww.liberation2010.com%2FSpryAssets%2FSpryMenuBarHorizontal.css
It may be that fixing those helps – at least you will know.

Your post history suggests this one has been bugging you for a while – I should tell you that the layout is a mess in FF2 as well … with the bulk of the main layout area pushed way off to the right of screen …

There’s some stuff at https://www.456bereastreet.com/archive/200612/internet_explorer_and_the_css_box_model/ that will give you a little background on how IE (esp IE6) handle the css box model in a non-stnadards-compllant way – which again may help you.

If this menu plus associated css is a pre-designed block you inserted from somewhere and didn’t code, I’m horribly afraid it has bugs and you are going to have to dig into its css to fix it.

[Mike Smith]

So are you going to buy the product …?!

[Mike Smith]

If you can get your code to comply with w3c standards IE should then render your page in “standards” mode rather than its more idiosyncratic “quirks” mode, which might help you. https://validator.w3.org/

[Mike Smith]

Have a nice day!

[Mike Smith]

I’d go with Fernando’s advice.

If this is a business promotional tool and you do not know web design really quite well. your own early efforts are not likely to do justice to your professional editing skills.

If you need a cheap (free) online demo reel space, of course the COW’s own reels space could work for you.