From my understanding, you’re right in the sense that the terminology is relatively ambiguous, but there is in fact a delineation between AVC and H.264. The main difference being file size.
We have had success using software like Camtasia Studio 8 on PC to encode AVC codec MP4s. When using the same encoding specs using something like MPEG streamclip, while having the only difference be the strict H.264 codec, file size is in some cases triple.
I am wondering if there is a way to access and use this particular AVC codec in a MAC setting. Or adversely if there is more sophisticated way of working with H.264 to achieve tiny (I mean real tiny!) file sizes and exceptional quality.
For context….
1.) We have created one 30min 1080p Apple ProRes native quicktime. (~16GB)
2.) From there we’ve encoded that file to a 640×360 H.264 .MOV (~250mb)
3.) From there we’ve had to use Camtasia Studio 8 on PC to make a .MP4 with AVC codec (~50mb)
So if anyone has a better way to get from a 16GB full res 1080p .MOV down to a ~50MB friendly MP4, I am more than interested!