Many thanks for all the inputs and suggestions. It’s all the common sense stuff I learned, way back when, and promptly stopped using, either because I thought I knew it all, or, just forgot (we old f***s tend to do that more frequently than we used to…). In this small town, like many of the other small towns around, folks tend to hold their cash cards pretty close to their vests, hoping somebody’s going to come along and say: “That’s all right, I’ll do it for FREE!” I recently produced a DVD of a dance recital and was able to just about break even by offering: “BUY TWO, GET ONE, FREE!” Course, by the time I bought all that ink, a duplicator, jewel cases and DVD’s, plus two weeks worth of chasing them around for their checks and deliveries, well, you can guess where my profit margins went… I think I wrote earlier, the TV and cable stations are freebies in the production market as long as they buy, I think it’s down to, a couple hundred in ROS time. Most of what is around here are oil guys, dairies and aliens (the little green kind from Uranus). Thought about setting up something for tourists whereby they are keyed over some kind of alien chase/war/abduction//// and have them walk away with a DVD. Logistics prevent that immediate turnaround and I don’t think they’ll want to wait, since, if you’ve seen one alien, you’ve seem ’em all…
Anyway, I’ve droned on long enough. Have the brochures, cards, demos, am doing the face time, follow ups, thank you cards following a meeting, spec spots, baby kissing (and other anatomy parts), car washing, valet parking at parties and the list goes on. Haven’t done much schmoozing since drinks and dinner bills mount up faster and fatter than my waistline…
Come to think of it, being a friendly neighborhood undertaker doesn’t sound half bad; I could produce one of those memorial pieces that are becoming all the rage nowdays, right?
Thanks again,
John