Forum Replies Created
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Love the pilot analogy, Mark. The advice about the creative briefs are spot-on, too. I agree, you can often get a client on-board if you show them what you are thinking, but also WHY it will be effective. Show them examples of how a look/technique/style was used in other similar videos (competitor video example work wonders)
What is also important about being seen as a ‘creative professional’ is that it gives you more control of your product…which in turn keeps ones creativity level up.
Radio with slides, heh heh heh…I gotta remember that.
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Wow, I’ve been there. Think a small text disclaimer would have appeased them…?
Often times, people are overthinking the production. They forget that we all watch movies and commericials, and that most people (clients included) understand that timelapsed clouds don’t move that fast…hamsters don’t really drive Kias…and iPhones don’t assemble themselves from molten metal. We don’t always have to be literal in video. We are a medium of metaphors, association and exaggeration. We need these for brevity, which is necessary for effective video. We have to remember that it’s our job as professionals to educate them.
If nothing else, I think you’re spot on with putting it on the reel. Someone told me “the first edit is for yourself, the others are for the client“. Love that. And maybe that is why we need to continually challenge ourselves creatively…client notwithstanding.
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Joe Knapp
December 6, 2013 at 4:37 am in reply to: so with video now everywhere is everyone swamped with work?I’m swamped with work…but then again, I’m in-house.
I wonder if the explosion of video is tempered with the affordability of high-end equipment, and the availability of people to run it…the net effect decreasing or flattening the workload to for-hire folks?
Companies seem more willing to bring someone onboard, and buy them the basic equipment…then unfortunately expecting Hollywood on the regular. Luckily, my company is beginning to understand the ‘good/fast/cheap’ dilemma, but I hear that from quite a few fellow in-housers in other companies.
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I love it! Might have to run it through the Anti-Sarcasm plug-in, though. 🙂
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Thanks for the replies, guys. And, yes, my boss’s boss thought I could just “throw on some headphones”…sadly, because I’m currently doing that in a room with another person.
As it stands, I have a few points:
1) audio/noise problem (my speakers will bug everyone, and their noise will disturb my narrations & audio mixing)
2) lack of collaborative space (hard to work w/ an editor, if you have to squeeze into a cube)
3) no desk space to fit all my equipment (did I mention that I’m the photog, too?)
4) fluorescent lights throw my color judgement off. -
Joe Knapp
February 22, 2013 at 3:33 am in reply to: Becoming solo ‘video guy’/one-man army at my company…advice?Thanks for the links, Sam. I’ll definitely look into those lights.
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Joe Knapp
February 22, 2013 at 3:25 am in reply to: Becoming solo ‘video guy’/one-man army at my company…advice?Appreciate the suggestions. I really hope to use freelancers as much as they allow me. And I’m more of a Monster drink guy, myself.;)
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Joe Knapp
February 13, 2013 at 3:26 am in reply to: Becoming solo ‘video guy’/one-man army at my company…advice?Thanks, James. I know that I’ll need to justify hiring freelancers at some point, but your comment just underscored the fact that I should have some kind of rough numbers chart to go from. Perhaps I’ll cobb that up. Appreciate it!
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Been down the ‘free stock music’ road before. It’s is pretty terrible. PremiumBeat has a pretty good library, for $20 – $50 a song. If the client can’t spring for that…yipes.