Dennis Radeke
Forum Replies Created
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[Oliver Peters] “Not 100% sure on that. Adobe makes updates via their own Adobe Updater. I’m not sure how big their patches typically are. I think they are actually patches rather than full installs,”
Update sizes vary as does the scope of a patch. They are also patches as not full installers.
Dennis – Adobe guy
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[Craig Seeman] “I’d disagree at least about the potential. They can develop fewer features and release more frequently rather than more features with longer development and QA cycles common in the old distribution model. There’s no reason to have 18-24 month cycle. They can have can have less ambitious upgrades in a 6-9 month cycle for example.”
Well at least at Adobe, I doubt we’ll go for less than 12 months in the immediate future for two reasons. QA is VERY important to us and anyone who minimizes its importance distributes buggy software. Second, how companies can recognize revenue is much more restricted than you think – https://en.wikipedia.org/wiki/Sarbanes%E2%80%93Oxley_Act
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[Neil Sadwelkar] “[Sam Cole] “Adobe will go back to India to get cheap buggy software written to remain competitive.”
Meaning what?
If Adobe has been buggy, what does it have to do with the software being written in India?”
Agreed. There are good software engineers around the world. Currently, Premiere Pro has engineers in many locations, the largest two being Seattle and San Jose. That’s the wonderful thing about high-speed Internet and VPN – you’re office is anywhere you need it to be.
Oh, and Premiere Pro isn’t buggy (at least no more than any other major NLE out there)! 😉
Dennis – Adobe guy
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[Aindreas Gallagher] “2012 is, ideally, a fundamental skills test of Apple V Adobe in the editing realm. they have reasonable skin in the game, and some pride to answer.”
I would still leave Avid in the mix. If you want to sum it up, I would say it this way…
1 – Will Apple ‘fix’ FCP X (not my words here)?
2 – Can Avid get traction with MC6 and start selling and appealing to a wider editing audience (ala Apple and Adobe customers)?
3 – Can Adobe continue to improve Premiere Pro and make it as a ‘professional’ editor? Note – Again, not my words – I already know it’s a professional editor!That’s about as concise a summary as you can make and I think it rings true.
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What a racy thread to start the weekend! 😉
I think the idea is intriguing but complicated. Whereas BMD has purchased companies in the past, they have been a single product line and the size of the purchase has been reasonably small. Avid has a $300M market cap and would likely be on the block for something on the order of 2X or more.
More importantly, I would Avid’s many product lines as difficult to consolidate. For example, how does Sibelius fit into BMD? M-Audio/Euphonix and Digidesign are all audio companies… Do you shoehorn an Intensity to work with Pinnacle Studio? There are probably a half a dozen more examples I could use.
BMD is more along the lines of Adobe anyway – they believe in open partnerships and open workflows wherever possible. DaVinci is certainly an example of that. Buying Avid would suddenly turn many of their partners into competitors. Not a problem per se, but it has to factor into their calculations.
Lastly, Avid is losing money consistently quarter over quarter. As BMD, buying your biggest company ever and then lowering the Media Composer price to $299 (or even $999) is not the way to make you return to profitability.
For those reasons (and probably a few more), I don’t see this happening, but it is an intriguing idea.
And, for clarity sake,
Dennis – Adobe guy…PS – this is my personal opinion and does not represent the opinion of Adobe.
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[Dave LaRonde] ”
Easy: people bought Adobe Creative Suite more for Illustrator, Photoshop and After Effects than anything else. A lot of them wanted to use the applications in conjunction with Final Cut Pro.”Hi Dave,
You’re coming from a broadcast perspective which happens to be what I focus on. As the other person said, Premiere Pro is very popular among a wide ranging audience for many years.
From your broadcast world – While I would absolutely agree with this statement from a historical perspective, it is certainly not the case recently. I am talking to broadcasters almost exclusively about Premiere Pro and not really about After Effects and Photoshop.
Regardless of the cause, we are delighted with the opportunity to present our products to more people and to gain their feedback and insight for future iterations.
Dennis – Adobe guy
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[Jeremy Garchow] “Apple released a “Camera Import SDK” with .1. Hopefully, Canon has enough information to release an import plug for fcpx.
The camera looks pretty cool.”
I have not played with the files myself, but my understanding is that C300 files work in Premiere Pro CS5.5 already.
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[Craig Seeman] “Premiere has been on the cusp of wide spread acceptance for so long that the EOL of FCS was only the smallest incidental factor. <… the grin continues>”
I know you’re teasing Craig, but the truth of this is pretty evident to me!
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[Kevin Patrick] “[Rafael Amador] “drag&drop from a card to the time-line without other intermediate process”
I agree.
Adobe makes this very clear one their website.
https://www.adobe.com/products/premiere/extend.html#Supportedvideoformats
To quote: Import and edit content from Sony XDCAM and XDCAM 50 cameras directly, without rewrapping or transcoding.
There’s a big difference between how PP and FCP X handles the same format.
There’s also a big difference between how Adobe and Apple explain this on their own websites. Apple requires you to not only read the fine print, but to read all the text in that section. And even then you need to understand what they mean by additional Sony software. (and you can use more than just Sony’s software to handle this)
Apple could have been as clear as Adobe, but chose not to.”
Well said Kevin (and Rafael). On a personal level, I have always found this frustrating when speaking to the less informed editor because they maintain that this workflow is native. However, as an Adobe employee (and professional) you just have to try to present the information and move on. 😉
When I present, sometimes I will take an iphone 640×480 .mov, some file based media, a Canon 5D clip playing off of the CF card and a RED 4k file all on the same timeline to illustrate what native really is. That gets ‘no-rewrap’ idea across.
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This link is a reposting of my article that I mentioned above. Either place will get you the info. 😉