HP and Adobe were there as well. Blackmagic had a booth as well which had Resolve running but was mostly focused on ATEM switchers… even their cameras were less prominent than ATEM.
The other computer booths were towards the back of the show floor.
Apple’s booth was up front as you enter. They were given a position of prominence. The interesting thing about B&H’s relationship with Apple is they are one of the few stores where you can walk in and buy BTO systems already configured. Heck, even the Apple stores don’t do that. In addition to having many Macs at the booth, seeing FCP was a mild surprise given B&H obviously doesn’t sell that (only available through the Mac App Store). Clearly, someone still has the belief that FCP sells Macs. Even if the booth were a completely B&H-run booth with their employees wearing Apple shirts, it certainly a show of confidence in an Apple retail presence.