[Craig Seeman]

[Tony West] “[greg janza] ” Apple is first and foremost a phone company. They are also a computer company ”

I consider the iPhone a computer that fits in your pocket, that you can also make phone calls on.”

And the iPad is now getting competitive with some smaller laptops. Consider there’s now an external keyboard and pencil making it almost like a Wacom style computer.

[Craig Seeman]

So we should see a mass exodus of CUDA dependent software from the Mac platform since they are such an insignificant player? After all, why bother developing for such an OS. Or perhaps macOS is important enough that they’ll improve support for AMD as you say Adobe is doing.

[Craig Seeman]

Although, for me, the issue is not Nvidia or Apple but Adobe and Resolve. Seems Resolve is better able to take advantage of AMD on macOS than Adobe. My concern is not the GPU “in the box” but the performance of the software. Apple’s decision to use AMD exclusively only seems to impact Adobe negatively so far.

[Craig Seeman]

You can partition your hard drive so you can run two different operating systems. You’re missing major improvements in FCPX.

[Craig Seeman]

I think the OS support for HEVC began with High Sierra.
Any reason why you won’t update the OS?
You could see if the compatible version of Handbrake will convert it to H.264.

[Craig Seeman]

[Andrew Kimery] “Platform vs platform shows that Apple, per your graph, has about 7.2% of the market while non-Apple PCs have 92.8%. And of that 92.8% I’d guess at least 90% of those non-Apple computers run Windows. So to Michael’s point, Apple is a small player in terms of user base.”

But Apple’s business model is hardware and they’re fourth (although a distant fourth. They’re bigger than Acer and Asus. If you break out computers over $1000, Apple’s share would be larger. We’re talking about higher end GPUs here aren’t we. And it’s not about Nvidia (in that case Apple is just over 7%) but we’re talking about Premiere Pro & Resolve (I won’t even include FCPX in this). On Macs, Resolve performs much better than Premiere Pro using the same AMD GPUs, keeping this to the two cross-platform NLEs commonly used on Mac.

[Craig Seeman]

[Michael Gissing] “I see is that a company that has a small but niche OS”

You’re holding it wrong. Apple was 4th in hardware sales. Apple sells computers, not the OS. While fairly far behind the top three Lenovo, HP, Dell they don’t sell any lower priced the others do. I suspect Apple does very well in its price bracket. I don’t doubt video users (certainly those who make money from video) skew into the higher priced bracket as well.

[Craig Seeman]

In tests that I’ve seen Resolve takes much better advantage of the AMD GPU on Macs than Premiere Pro. That would be Adobe’s intransigent.

[Craig Seeman]

Adobe is not taking the best advantage of AMD (GPU assisted encoding/decoding) from what I’ve heard.

[Craig Seeman]

[Bob Zelin] “Are you suggesting (I apologize if I appear aggressive with this question) – that no FCP X user ever uses Photoshop, After Effects or Adobe Media Encoder ? “

Affinity Photo, Blackmagic Fusion, Apple Compressor. Just saying that as long as Adobe is intransigent others will get their opportunity.
Of course, both Adobe and Apple are stubborn forces but in Apple’s case, alternatives to Adobe are evolving. It may take a couple of years but Adobe intransigent hurts Adobe. Adobe Mac users already see the performance disadvantage they have on Mac (one assumes they do) and, in this case, I don’t think Apple’s going to blink.