This looks like a good opportunity for you. What the other people wrote have very good points. If you were considering purchasing just a regular :30 spot, I would have you think twice. Because of the cost involved, and your business being such niche market. Might be hard to reach your clientell. That said, this show could work out well for you, having a 2 to 4 min segment is far better in aquainting perspective clients to your services, the only thing I would worry about is when and where is this going to be shown? Having this program show at 2am, or after a infomercial may not be the best way for you to reach your demo. Whoever is in charge of selling this should have Nielson numbers for you to look at. My other question for you is this for broadcast or cable? While I am not an expert in the marketing end of things, cable while very effective for certain types of advertising, has a limited subscribership and with all the other competing channels involved is far more diluted. Broadcast TV might be your better bet assuming you have a good lead-in/lead-out.