Bruce Bennett
Forum Replies Created
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I think cross selling is going to be a key factor. A few new things that I’m going/am trying out:
1) Cross sell “DVD extras.” As you all know, when doing interviews, the majority of the footage ends up on the cutting room floor. Hey, you already got the footage, why not make a few hundred extra bucks and create “behind the scenes” DVD extras with extended interviews?
2) iPod podcasts. Once again, the videos are in the can, so why not jump on board the iPod wagon? It costs as little as $50 for the conversion software.
3) Attend my existing customers’ trade shows. For those of you that know me, I have a lot of clients in the credit union industry. I plan to attend at least 1-2 industry CU trade shows/conventions. Each should cost less than a couple/few thousand bucks (including airfare, hotel, food, booze, etc.), which isn’t too bad for a marketing expense.
Any other suggestions?
Bruce
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Joel,
From my experience, with companies that have the
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Jason,
I first started out of college as a salesman for a post-production company. I was paid a base salary that was just enough to live on plus a percentage of net sales for new accounts only (I think it was 20% net). The position also included health insurance. Like Mike says, it takes a long time to create good contacts for big ticket sales, and for the most part, many newbies are not very skilled at it.
I think offering a
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[Mike Cohen] “And use Flash video – when I see Windows Media on a website I find a different website.”
I disagree with this advice. It might make a good topic as its own thread. I have had absolutley no problems using Windows Media on my Website (technical issues or from my corporate clients who are vastly made up of Internet Explorer users).
Bruce
Bruce Bennett
Bennett Marketing & Media Production, LLC
http://www.www.bmmp.com -
Jason,
Template Monster has some really nice (and inexpensive) ones that you could get some ideas from (or to purchase and have some one
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Jason,
First off, congratulations on your success. Ten years and $65K this year is something to be very proud of.
Most people who regularly read this post know my position on marketing our type of businesses. I think mailing DVDs to potential clients is a waste of money. And if your local ad agencies are like the ones here in Madison, WI, they are very loyal to their existing production companies and breaking those relationships is very, very tuff to do.
My biggest suggestion for marketing has been (and always will be) is to increase your meals and entertainment budget. I would consider a
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[Steve Wargo] “When my clients ask why the guy down the street is cheaper, I reply “Because they’re worth it.””
Steve, you started out my day right:) I’m going to have to remember this one!
Bruce
Bruce Bennett,
Bennett Marketing & Media Production, LLC – http://www.bmmp.com -
Ryan,
As far as doing biz as LLC or DBA, all I have to say is “accidents will happen.” That’s why they’re called accidents.
For insurance, I pay $590/Year for Worker’s Comp via Zurick (just me) and $38.73/Month for $1 million general liability policy with an Inland Marine clause for “videotizing” it. It includes insuring my office equipment (laptops, scanner, etc.)
Overall, my policies are pretty cheap when compared to all the other things I have to pay for to run my biz.Because I don’t own my own video equipment (I sub out shooters and editors) I don’t have any advice or experience on major equipment insurance.
Bruce
Bruce Bennett,
Bennett Marketing & Media Production, LLC – http://www.bmmp.com -
Hi Ryan,
My advice
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I am personally offended by this. I think the name