Brett Sherman
Forum Replies Created
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“I’m curious — what do you think the “major overhaul” in Aperture would be?”
Right now it’s a single computer, local storage, single user app. A “major overhaul” would allow for collaboration, multiple seats and centralized storage. That’s something Adobe Lightroom doesn’t do either.
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I didn’t realize they didn’t sell PCs. I never intended to besmirch anybody. I think I was clear in saying there is nothing wrong with selling things. I don’t think I have any more wishful thinking than those who dislike Apple. I have to say there’s quite a bit of wishful thinking on the other side also.
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“If you require more power than a single CPU iMac or DIY build then a dual Xeon CPU workstation is for you. The new HP z620/820 or Dell T5600/7600 workstations blow the current Mac Pro out of the water. They are more powerful and more cost effective. Plus you get a level of flexibility and configurations that Apple simply does not offer.”
It’s pretty clear in the post he’s trying to sell PCs. Maybe he’s right or not, but it’s definitely a sales pitch. Not that there’s anything wrong with that.
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I just don’t agree with this analysis. Tim Cook has already said they are releasing a MacPro or Pro Market Mac in 2013. They would have to change gears completely and reneg on a promise.
Secondly, I’m not sure the cost for them to develop a Mac Pro is all that high. Sure it may be a money loser, but it is a worthwhile investment for them to keep the pro market. And the loss would be small in comparison to profits from iOS devices.
I also don’t think it is out of bounds to suggest that someones opinions may be colored by their financial incentives. This is psychology 101 really. How many opinions on this board are colored by financial incentives – 99%? I guess my point is this guy has no more information than anyone else. I find it pretty meaningless.
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As someone who hasn’t yet switched to FCP X, but most likely going to early next year, I’m cheered to hear this. I couldn’t care less about whether it has this or that feature. Quite frankly if I can edit faster on it then FCP 7, that is what matters. It’s so easy to become attached to a feature that if you worked slightly differently you wouldn’t need anyways.
I’ve developed dozens of workarounds with FCP 7 to make up for it’s inadequacies and am confident that I will be able to do the same with FCP X if the feature that I need isn’t there. It will be a painful learning curve, but so what. Months down the road I expect to be more efficient than ever.
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It just makes me wonder why they even bothered with FCP X to begin with. I would say this raises the question of whether they will kill it eventually. One might suspect that there is a strategy at Apple. However, my suspicion is that the right hand doesn’t know what the left hand is doing and there actually is no cohesive strategy for the pro market. And as a result they are going to eventually kill the pro apps without fully intending to do so. The take away, though, is that they simply do not have a commitment to the pro apps for me to wager on Apple for the future. 2013 is no sure bet for a Mac Pro update, and I’m not going to attempt to eek another year(or two really) out of my 2007 Mac Pro. It’s just mind-boggling. After all the man hours that went into FCP X, they’re going to kill it because they can’t be bothered to spend a much smaller amount of man hours updating the Mac Pro.
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There is a difference between resolution and desktop real estate. The retina displayed be good for evaluating the sharpness of the video in the player window. However as far as user interface it doesn’t help much. First because it’s difficult to have that fine of control with a mouse or trackpad and second because interpreting icons and text is different than evaluating an image. There is a reason magazines don’t print in 6 point type even though it is perfectly legible.
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Add me to the list of people that ditched FCP 7’s bin and use sequences to select clips. However, it is not a one-key operation. I match frame it, switch sequences, mark in and out in source and sequence then drop it in the final sequence. The reason I came up with this work flow is primarily because the bin system and source viewer in FCP 7 sucks, quite frankly. They are outdated and useless.
The one thing I’m interested in with FCP X is the new bin system. Events make a whole lot of sense to me. My thinking is I won’t need the sequences to store footage as I can do a better job sorting through the material with events and metadata.
Magnetic timeline? I’m not sold completely on it. I think it could be more efficient than the old open canvas, but likely it’s simply a 50/50 tradeoff. Which if it doesn’t make me more efficient, I’m not sure it’s worth the time it takes to learn it.
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I guess the one point I would disagree with people on this post is that there is something technically difficult about Apple being able to implement AVCHD direct editing. First, FCP has been editing Long GOP for about 4 years now with HDV and XDCAM EX, so they’ve got that figured out. Secondly, FCP is unable to use the multiple processors efficiently. If they would write a true multi-core program decompressing the MP4 codec would not be difficult. Apple’s been a little slow on development since FCP 6. Let’s hope FCP 8 is a big jump. Avid now has the lead on technology, even though I don’t particularly care for their file management structure and am not about to switch back again.
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I know this is old, but in case somebody needs it. Sonalksis makes a free Audio Units plug-in called FreeG that reverses phase, adjusts gain and works in realtime.