Hi David,
Man, it’s been a long time since I’ve posted here! Anyway, You’re spot on but this whole topic highlights what I’ve come to see as the single biggest problem in our industry.
Most ‘normal’ businesses offer a service, and the customer pays for the service. It is just assumed that you get only what you pay for, and the provider is not being unreasonable to expect payment for changes i.e. a new or different product. Somewhere along the line, video producers got all touchy-feely with clients and sent a message that we’re different – totally willing to bend over backwards, take huge losses and STILL get treated like garbage for our efforts.
The solution isn’t to stop trying to please our clients, we all just need to set hard, unwavering boundaries of what is and isn’t acceptable, and codify those boundaries in our contracts. When a client oversteps the boundary, especially in a manner that shows utter disrespect and contempt like the OP’s story, they are no longer a client worth keeping and should be fired. I know that’s not easy (especially in this economy), but the alternative is to spend your life serving clients that will walk all over you at every opportunity. Life’s too short for that.
Brendan Coots
Creative Director
Animatik Creative