Bill Davis
Forum Replies Created
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[Neil Goodman] “That’s part of the problem – why after 7 years do people still doubt FCPX as a viable tool?
“Because if you want to speed and the enhanced productivity that X can give you – you have to ADAPT to it.
It’s not going to adapt to you.
And most video editors feel (as much as they grouse) that the way they already work is just fine, thank you very much.
The danger may be that in a few years, if one set of editors is ACTUALLY getting the job done in significantly less time and are significantly less stressed out than another team – that MAY be a critical factor.
Or not.
Maybe you will work the entire rest of your career, doing things exactly the same way you do them right now.
And if you’re happy with that – you’re all set.
Nobody knows if some hungry guy or gal will EVER snatch work from you because they figured out how to do the same thing you do – only faster and easier.
It may be a hedge you NEVER need.
Or not.
Nobody knows.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Oliver Peters] “10GigE and TB3 on the iMacPros probably has little to do with the needs of video professionals collaborating. There are plenty of other professional users in other industries where those technologies are also important.
“Sure, but just like with PCs, ALL this stuff is primarily developed for the Gamers. They are the constituency with the REAL economic clout out there.
We high end video guys just ride on their coattails because there are LOTS and LOTS of them – and remarkably few of us.
Look at the design aesthetic of GPU card marketing. Not exactly “buttoned down” designs for silicon ghetto workers targeting render farms. That stuff is built to look SEXY in a magazine ad aimed at a 12 year old.
The design aesthetic is basically Wolverine just strolled past that graphic card – and was pissed off!
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Herb Sevush] “I’m platform indifferent, not agnostic. I think the whole concept of having allegiances to appliances made by multi-national corporations is silly and unproductive and I wouldn’t want to label myself with any of them, any more than I would wear a Nike swoosh on my clothes.
“That’s fine.
We’re different.
For decades, Sony’s R&D and thinking drove much of my business success. I came to depend on them for solutions I could afford and what would best leverage my budgets and time into DOLLARS in return.
They took me through decades of success early in my career.
Then Apple took their place as my premiere vendor as the digital era dawned. Once again, they kept producing devices, technologies and innovations that let me make more money with less effort.
In both cases, the brand loyalty helped me thrive in that most of what I already owned, I didn’t have to re-learn and re-purchase over and over and over again.
YMMV.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Simon Ubsdell] “Or alternatively there is a problem with the application or with Apple’s positioning of it or both.
“Nope.
If people are making it work at ALL levels of production – successfully – all around the world. It’s hard to argue that the problem lines in the programs inherent capabilities.
Literally millions of editors have figured the program out.
It’s not the program – it’s the nature of the EDITOR.
And that’s not a judgement about that editors quality or capacity at all – but rather merely one about their personality and acceptance of change.
It’s perhaps a bit like excellent winter athletes accepting or dismissing the snowboard over the skis they are used to using.
Changing from – or sticking with – what you know, says nothing about your athletic prowess. But it DOES say something about your willingness to investigate new ways of getting down the hill.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Simon Ubsdell] “Broadly speaking FCP X has attracted a type of user that doesn’t necessarily shed lustre on the brand, but quite possibly has the opposite effect …”
Yup,
It’s a wonder it managed to eek out those 2.5 million paid seats.
(Dies anyone here know if Costco carries large tubs of “Luster Polish?” I’m asking for a friend…)
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Herb Sevush] “so where does that put me allegiance wise? I”
Wherever you wish to be Herb.
Its self-identification. Not something forced on you.If you choose to represent yourself in discussions – or billboard a signature that identifies you as platform agnostic, your posts and opinions will likely be seen through that light.
If not, then not.
Simple as that.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[greg janza] “Windows 10 Pro
i7-5820k CPU
Nvidia GeForce GTX 970
Blackmagic Decklink 4k Mini Monitor
Adobe CC 2018
Renders/cache: Samsung SSD 950 Pro x2 in Raid 0
Media: Samsung SSD 960 PRO PCIe NVMe M.2 2280
Media: OWC Thunderbay 4 x 2 Raid 0 mirrored with FreeFileSync
“Based on your signature gear lineup – I can kinda see why you’d be suggesting that.
You’ve obviously made your allegiance bets.
As have I.
Time will tell who gains the most benefits from breaking one way or the other.
????
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
You are correct!
I always have difficulty with the concept of being charged 12 times a year for software…It’s not natural to my brain.
And wouldn’t THAT kind of revenue results be huge news on an imaginary Adobe Earnings call!
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Simon Ubsdell] “One can’t help feeling that if, more than two thirds of the way through its probable lifecycle, you’re still having to proselytise for a product to this degree to a particular market segment, then something is not quite fitting at a basic level.”
Why should should they waste overmuch time proselytizing it at all?
They grew from 2 million to 2.5 millions seats last year. At $299 (presuming nobody at all bought Motion or Compressor) – that’s mathematically just shy of 150 million dollars in FCP X revenue.
If we speculate and imagine that Premier ALSO has 2 million active seats – (clearly not exclusively working pros because no stat I’ve ever seen says there are anywhere near that many actual shop based Pro editors out there – but this is speculation only!) and average between full subscribers and NLE only folks in rental revenue -say $35 a seat? They mathematically generated $70 million bucks, at best, last year? Not a bad business at all, but those two numbers are WAY far apart.
So X, as it sits RIGHT now – is probably a lot more profitable than it’s competitors.
Now if X stops selling tomorrow – and Adobe keeps people on the rental hook for years – it’s a BIG win for Adobe.
But who wants to bet on an Apple collapse like that? Anyone?
So what possible reason would Apple have to switch to a heavy marketing emphasis on the movie Biz?
They likely make significantly more revenue than the competition already – simply by sticking to the marketing path they already are on.
At the end of the day, these are businesses. Folks area happy when a product makes money. And the more the better?
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Jeremy Garchow] “When working with support, they mentioned that Microsoft has enabled more strict changes in driver signatures for third parties. So, it’s not only Apple that is doing this. It seems to be a current security trend. “
THIS.
Driver stuff, hardware authentications, log in’s – site visits – with cookies or without.
Used to be I could do six months of business computing without being challenged to authenticate that my virtual presence was provable EVER.
Now if I go a week without a challenge code being sent to my phone to authorize access to some account, web portal or process, it’s the exception – and I’ve had days where I’ve had to cross that type of gateway a dozen times. I expected it from financial institutions – but the new obsession from so many general data repositories is a big shift.
Things have definitely evolved/changed in that space across ALL manufacturers and developers VERY rapidly.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.
