Andrew Richards
Forum Replies Created
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With deference to the prior thread, it really does look like the Final Cut Extreme rumored years ago- FCP, Shake, Color, all in one app. Looks very impressive. I’m looking forward to the NAB presentation videos when they go up at the end of the week.
They posted some feature shorts today:
https://area.autodesk.com/nab2012Best,
Andy -
Don’t say “shake”! 😉
Best,
Andy -
[Jules bowman] “He says background rendering occurs WHILST you do other stuff which NO OTHER NLE DOES.
My understanding is background rendering was just automatic rendering that occurred whilst you WEREN’T doing something. “
Background processing (transcode to Pro Res, copy source files, analyze footage) does happen in the background, even while working in the app. Rendering only happens when the mouse is idle (when enabled in the preferences).
Best,
Andy -
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That nugget those sites are pointing to looks like it came from Avid PR in their press release for their Q1 2012 preliminary results. We’ll need to wait for their official results to be published, but the last ones available, from last November, don’t break down revenues enough to see how “enthusiast” products compare to professional products (page 33):
The 6.0% decrease in our video products revenues for the three months ended September 30, 2011 was primarily the result of decreased revenues from our professional video-editing and, to a lesser extent, consumer video-editing product lines. These decreases were partially offset by increased revenues from our shared storage and Interplay product lines. Avid Media Composer software had strong unit sales and higher revenue, largely driven by promotions during the 2011 periods designed to encourage users of certain competitive products to switch to Avid Media Composer, but professional video-editing revenues were down due to decreased revenues from our hardware-based video-editing solutions. Although our recent releases of Avid Studio and Pinnacle Studio version 15 have been positively reviewed, revenues from our consumer video-editing offerings have been lower than anticipated. We believe this is the result of the effects of continued economic uncertainty on consumer spending and transitional issues related to our introduction of the Avid Studio product brand. Video products revenues decreased in Europe and the Asia-Pacific region and increased in the Americas during the third quarter of 2011, compared to the same period in 2010.
The 1.6% increase in our video products revenues for the nine months ended September 30, 2011 was primarily the result of increased revenues from our shared storage and Interplay product lines, compared to the same period in 2010, partially offset by the decreased revenues from our professional video-editing and consumer video-editing product lines as discussed above. Video products revenues increased in the Americas and decreased slightly in Europe and the Asia-Pacific region during the first nine months of 2011, compared to the same period in 2010.
Best,
Andy -
[Mark Suszko] “How long should I wait?”
Wait till June. Ivy Bridge is coming by then if not earlier. If this is for a decade, get this year’s tech instead of last year’s.
[Mark Suszko] “The performance stats between the two high end processor and graphcis card choices don’t seem all that different to me, so how important is it to buy the more expensive of the two, assuming I have maximum RAM and HD space?”
My rule for iMacs is order the biggest of everything you can since most of that is not something you can swap out later. More GPU RAM and a hyper threaded CPU is worth it. Buy your RAM separately to make up the difference.
Best,
Andy -
[Frank Gothmann] “10 Gig Ethernet Nic for Mac: 1.000,- (assuming he is using 10GIG to connect to his San, I think he does).”
He uses good ol’ Gig-E, and noted in his post that the 2011 iMacs once again have jumbo frame support for best results with his Small Tree system.
But as an aside, ATTO has a pair of 10Gb-E Thunderbolt boxes coming soon.
[Frank Gothmann] “Decklink SDI 280,-“
He’s doing HD work, and has a collection of Kona 3 cards already.
[Frank Gothmann] “If the OS is not relevant other options may make more sense from a cost/performance point of view plus potential upgradability to Cuda is necessary in the future:”
As OpenCL matures and developers fold it into their products more, the gulf between NVIDIA and AMD cards may diminish significantly in that same future. Adobe already has limited support for OpenCL in CS6 and said they will be adding more as they go (I’d link to the post if I could find it).
I’m not saying the iMac is a bad choice or wouldn’t be great for the work he has planned for it, just that not comparing the iMac to its market peers is an incomplete analysis of his options for outfitting his shop. Heck, I’d buy the iMacs too, but I’m an admitted OS X partisan and I’ll go out of my way to avoid Windows if I can manage it.
Best,
Andy -
[Bret Williams] “Did you know you can grab a chunk of content in FCP 1-7, and hold down option while you move it and it would do just like the magnetic timeline?”
Yes, within the same track, it changes to insert instead of the default overwrite. But it doesn’t do anything for the other tracks, hence my T-T-T-T-ing all the time to select all things forward from a point to move them out of the way ahead of a multi-track chunk move.
Best,
Andy -
[walter biscardi] “My point in that article is that I’m spending the money where I really need to. I’m going to need up to 24 edit workstations before the year is out. Of that maybe 4 are going to need all the bells and whistles to go really really fast while the rest will be excellent for cutting stories.”
Perfectly reasonable, but am I right surmising that OS X might also be factoring into your calculus? Maybe it’s easier for your staff to transition to, maybe it is more familiar to support, maybe there are just fewer variables in a big facility expansion like you are planning? Were those factors?
If it is just about cost, there are equally capable mid-range PC towers that would allow you to use your existing displays, your existing I/O cards, and your existing shop cabling. Why not consider a lesser PC tower if OS X is not driving the decision (because your NLEs are cross platform)?
By the way- congrats on needing to add so many seats! That’s a big expansion!
Best,
Andy -
[Walter Soyka] “Software-only MPE is still pretty nice, and if you’re doing largely cuts and dissolves instead of repos and effects, you won’t see much benefit from hardware MPE anyway.”
He does make that point as well, mostly doc and reality stuff that doesn’t rely on many VFX.
[Walter Biscardi] “For the most part we’re doing documentaries and very soon, reality programming. Projects that are storyteller driven, not fx or even transition heavy. So for my situation and with the amount of machines I need to upgrade, do I really need to have all powerful systems in every single edit suite? Based on the performance of my 2 year old iMac, that answer appears to be ‘no.’ “
Best,
Andy