Yeah. Nice.

[Gary Adcock]

[Mike Stroven] “Link to PDF (You’ll notice that Aurora wasn’t mentioned in that PDF either, even though Aurora was doing full uncompressed before the Cinewave was announced.)”

Mike.
partnerships come out of hard work, and it was something that Aurora did not get, maybe still does not, the PDF is dated Nov 2003, what has Aurora done with / for apple since then?

In all honesty not a lot of companies that work with Apple do, I do not have answers on why Aurora never caught on. I know why I went in a different direction, I needed tools that I could work with, and being able to contact them with issues and ideas.

“I am sorry that you felt Aurora support was not adequate, since I was the one who started and headed the support department, but I believe that your experience was not the norm “

Mike, like I said what killed me was the inability to deliver timely driver builds, my business stays on the front of the curve and not being able to handle the latest and greatest kept me from doing my best. Support’s hands are tied when you have no drivers to support your hardware in the ever changing builds of the OS back then.

“The difficulty is (and always has been) getting the info necessary to build a solid software driver for the hardware. My bottom line is that AJA wouldn’t be where they are today if not for the special treatment they received (and continue to get) from Apple.”

Aja is a company with some of the most innovative leaders and engineers I have met in this industry. IMHO they lead in this industry because they listen and adapt. However one of the best things about AJA, diversity, it is not just about FCP. Its all of the OEM connections and making sure the products can fit into every single niche, be it mac , windows or linux.

I have not even started talking about the entire converter line, were they have created an industry standard for portable video conversion devices.

Does AJa have an edge, yes, most innovators do. But don”t think it is all about Apple, its’ about all of the companies they have worked with over the years too.

AJA started as one really really smart guy with a vision, but it does not end there. AJA has over 100 people now, and I bet the one guy that started it still knows everyone by name.

gary adcock
Studio37
HD & Film Consultation
Post and Production Workflows

[Mike Stroven]

Gary,
You believe what you want, but I was there. I know what Aurora did to innovate in the Mac video market.

Where Aurora fell short was in giving away too much, in not parking a dedicated guy in front of Apple Marketing 24/7. It’s the political crap that we all despised which led people to startup and to join Aurora.

I’m done here. Call it what you want, I don’t see the “innovation” that you speak of.

[John Ladle]

if you dont see innovation in AJA, that is likely the starting point of deciphering the problem. the outlook is probably not what their OEM business partners see. obviously apple saw it.

sounds like there is a country song just dying to be written on this topic, but i dont think many people on this forum would buy the record.

-john

[Mike Stroven]

I like you John. You write the music. I’ll write the lyrics.
Rest assured, my ability to recognize innovation is fully intact.