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Why abandon FCP7 now?
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Ditto to what Marti said. I wish I had switched for my last project. But my new feature has DSLR footage and I was expecting FCP X to handle it AND still do the things FCP 7 did: like export OMF without a $500 plug in.
The other reason to jump ship is that the FCS 3 is anemic. I need great DVD and Blu-ray options and neither FCS 3 nor FCP X offer decent physical media output.
Final Cut Pro 6 (I never upgraded either) and 7 do not serve my needs. I WAITED for Apple to deliver and they failed, twice now. Many of us were waiting, so we are jumping ship at the earliest possible time to make up for time wasted waiting for a 64 bit, integrated program with all of the features we expected.
You may not agree, and that’s fine. But you asked for reasons and there they are.
https://www.jewofmalta.com 40 second preview. Have fun….
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Well, after 10 years, Apple discontinued the product that in many ways defined my “job.” Many of us have been waiting for a significant update since 2007. FCS 3 in 09 strung us along a little longer. FCP 7 will be around for a year or two, but new installations are over. Places will adopt whatever fits the new workflows. If you don’t learn or adopt something new and current, you’re going to be a dinosaur. It takes a long time to be a proficient editor on a system so those with any concern for their livelihood are getting started and moving on.
Seems like a ridiculous question you’re asking.
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My frustration level with Apple is beginning to get a little more than I can take. From updates that temporarily cripple the abilities of the suite, to the inability to address customer needs, over what they think are our wants. From Blu-Ray, to FCPX there’s been a string of how Apple wants it to be, versus how it is.
For the last 16 years, since the days of Radius Telecast I have been an Apple supporter and user. We have spent thousands upon thousands of dollars on their tech. And recommended it to others. And now they temporarily abandon support of an entire client base? Trying to force everyone’s hand?
I like Apple’s computer tech, I can’t lie about that. But I am tired of being an Apple cheerleader. My emotions are running pretty high on this subject. I feel betrayed, because of my investment in time and money. And pissed because I have recommended the tech to so many people.
Bottom line, buy the best tool for the job. Purchase the computer that will work for you. And don’t get too attached. It is your stories, and commercial messages that count. Not your NLE. Learn to edit on anything in front of you. Tell your story the best you can. Forget about the rest of the marketing hype. With our Artist’s proficiency with After Effects, we will most likely upgrade the Adobe Software. It seems to be the best path. Of course the bottom line, I will adapt to anything that is needed to tell the story. -
Apple took nearly 2.5 years to upgrade Final Cut Studio from version 2 to 3 (and v.3 was only a moderate upgrade at that). Until then, updates had come at a much more aggressive pace.
Apple cancelled the popular Shake, promising to replace it with a new tool that never came.
Apple got lazy with its Logic Pro app as well, letting development creep along with an upgrade about every two years.
Apple stopped updating the Pro page on its web site long ago. There hasn’t been a new item posted in almost two years: https://www.apple.com/pro/
Apple took more than a year to fix a glaring Final Cut 7 bug that made its Close Gap command unreliable. To break a core Timeline feature like Close Gap and not fix it for 14 months was offensive and inexcusable.
Apple cancelled its Xserve RAID then its Xserve hardware.
Apple started taking longer and longer to release Mac Pro workstations, and absolutely phoned in the latest upgrade last July. 511 days in the making, the newest Mac Pro was one of the most un-inspired hardware upgrades I’ve ever seen from Apple.
Apple pulled out of industry trade events like NAB.
Multiple rumors (and confirmation of rumors) of significant layoffs in the Pro Apps division.
Multiple rumors that Apple was trying to sell off its Pro Apps division.
richard
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[Richard Cardonna] “Apple took nearly 2.5 years to upgrade Final Cut Studio from version 2 to 3 (and v.3 was only a moderate upgrade at that). Until then, updates had come at a much more aggressive pace.”
Apple was probably already retooling to work on the rewrite (i.e. FCP X).
[Richard Cardonna] “Apple cancelled the popular Shake, promising to replace it with a new tool that never came.”
Apple is unreliable with externally purchased products. In general, Apple is obsessed with having as few products on the market as possible. You can’t read lack of interest into a market into a product in that market being canceled.
[Richard Cardonna] “Apple got lazy with its Logic Pro app as well, letting development creep along with an upgrade about every two years.”
A release every two years is not especially egregious. Adobe is on a formal schedule of a major release every two years with a minor release in between, for instance. Over the last three years Apple did a major rewrite of Logic Pro, modernizing the interface and turning it into a 64-bit Cocoa app. This doesn’t look like neglect.
[Richard Cardonna] “Apple stopped updating the Pro page on its web site long ago. There hasn’t been a new item posted in almost two years: https://www.apple.com/pro/
“Trivial.
[Richard Cardonna] “Apple took more than a year to fix a glaring Final Cut 7 bug that made its Close Gap command unreliable. To break a core Timeline feature like Close Gap and not fix it for 14 months was offensive and inexcusable.”
There’s a longstanding bug related to file renaming in HFS+. And by “longstanding” I mean it’s been there since OS X 10.0 shipped. Does this mean Apple doesn’t care about Mac OS X? (Or iOS, which also uses the same file system and almost certainly has the same bug?)
[Richard Cardonna] “Apple cancelled its Xserve RAID then its Xserve hardware.”
Xserve RAID provided little value over third-party offerings. And let’s see how these rumors of a rack-mountable Mac Pro pan out. For out industry, that would be a more useful product than Xserve, which didn’t have enough slots.
[Richard Cardonna] “Apple started taking longer and longer to release Mac Pro workstations, and absolutely phoned in the latest upgrade last July. 511 days in the making, the newest Mac Pro was one of the most un-inspired hardware upgrades I’ve ever seen from Apple.”
Mac Pro tech specs are almost entirely determined by what Intel has on offer.
[Richard Cardonna] “Apple pulled out of industry trade events like NAB.”
Apple pulled out of MacWorld Expo as well. They prefer to run their own events, and they’re big enough now that they get as much attention as they want whenever they want it.
[Richard Cardonna] “Multiple rumors (and confirmation of rumors) of significant layoffs in the Pro Apps division.”
Very possibly related to lifecycle issues with the FCP X transition. The were probably parallel FCP 7 and FCP X teams for a while, and the layoffs could have been a consequence of reducing the former to a minimal staff to handle maintenance releases at some point.
[Richard Cardonna] “Multiple rumors that Apple was trying to sell off its Pro Apps division.”
Not reliable.
Virtually every point you’re making has an alternative explanation, in many cases a better one. And in any event, you’re just cherry-picking. I can just as easily make a list of items that show Apple does care about pros:
– Two years ago, the “Apple doesn’t care about pros” crowd was citing the fact that Apple hadn’t rewritten FCP as evidence that Apple didn’t care about pros. But somehow, the fact that they were, we now know, busy rewriting FCP, doesn’t get counted as evidence to the contrary.
– Thunderbolt. Yes, Apple presumably hopes it will also be picked up by the consumer market, but USB3 would have been fine for that. Thunderbolt is for us. Almost all of the announced peripherals are squarely targeted at pro content creation.
– Apple continues to sell some pretty damn high-end hardware. The most recent round of MacBook Pros are hilarious overkill for the consumer market.
– FCP X was introduced at an event for pros. It has many features clearly intended for pros. Apple claims it was designed for pro. Apple just held a briefing in London last night to discuss how the concerns of pros are being dealt with. Apple has said it intends to address many of these concerns on a fairly aggressive timetable (first major concerns addressed in weeks, not months).
– Apple created OpenCL.
– Apple is integrating Xsan into Lion.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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@ Chris Kenny
Dude, seriously, if Jobs said invade Poland you’d be at the front. Did you notice the hypocrisy in your post? You criticise about someone doing something but do exactly the same yourself.
Personally, I get it. Hardcore fanboi. Fanatical about Apple. Cool. Enjoy. But I see that little logo of yours now and i’m seriously just going to skip by (and i’ve only been reading this forum for a week).
It’s like listening to neo-con oil baron’s opinion on global warming.
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[Julian Bowman] “Dude, seriously, if Jobs said invade Poland you’d be at the front. Did you notice the hypocrisy in your post? You criticise about someone doing something but do exactly the same yourself.
Personally, I get it. Hardcore fanboi. Fanatical about Apple. Cool. Enjoy. But I see that little logo of yours now and i’m seriously just going to skip by (and i’ve only been reading this forum for a week).
It’s like listening to neo-con oil baron’s opinion on global warming.”
Pure ad hominem. If you disagree with my points, make an argument.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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No.
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