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Who was The Target For FCP X?
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[David Roth Weiss] “Apple has unfortunately managed the entire roll out about as badly as any company could possibly have done it, and whether Mr. Ubillos says so or not, there’s simply no way the company calculated the type or intensity of the reaction they’ve received. There are few genuinely pleased with Apple at this moment on any side of the issues.”
I understand and I feel the pain of post houses that have been hit hard by this, I really do, but I maintain that any and all venom should be directed at Apple and not at people who enjoy FCPX. There’s nothing to gain by attacking one another.
To address your point of Apple’s roll out: I completely agree. This is, without a doubt, one of the worst product launches I’ve ever seen. I’m still stunned how their NAB presentation doesn’t coincide fully with the product they released. Specifically, that one moment when they showed a FCP7 project and contrasted against how it would appear in FCPX as a bunch of compound clips, thereby indirectly suggesting that legacy projects would be supported. It doesn’t matter that I love the compound clips feature, if they knew FCP7 projects wouldn’t be supported, then that part of their presentation deliberately misrepresented users.
[David Roth Weiss] “Going back a few weeks there were some mean-spirited debates that went back and forth between very experienced editors and those with less experience. Both camps were pretty hot, and neither side could understand why the other was unable appreciate their feelings. It got heated, but it went both ways with some name calling and stereotyping. You know, lots of really mean stuff like less-experienced editors calling pros old fogies, and the old fogies calling the others unprofessional. It was a dreadful sight to behold.”
And both sides were wrong for doing so.
[David Dobson] “As for the tone – as a Premiere editor – that’s all I’ve heard from FCP users for years. If you are editing in Premiere you aren’t a professional editor. Not all of you, but enough real assholes to leave a bad taste in my mouth. Now you are doing it to each other, so I am mostly amused. But I feel your pain too. “
Yeah, I heard the same thing years ago from FCP users when I started on Premiere. Then I heard it from Avid users when I moved to FCP. I’ve never engaged in that foolishness because I’ve never understood being loyal to a piece of software. I understand why a person feels comfortable with one program over another, but in the end they’re all just tools for us to use. To insult one another for our tool is choice is stupid.
[Forrest Burger] “I don’t have to be an After Effects artist to make fairly decent graphics. The FCPX workflow seems quite a bit faster for the kinds of work I do, which are probably like the majority of videos out there…mainly cuts and dissolves. FCPX lets me concentrate on what makes me a “professional,” simply telling compelling stories that my clients appreciate.
Granted, I don’t normally need XML, OMF support or have to lay off to tape. I really feel post houses that need those. I also feel Apple totally mucked up the roll-out of FCPX.
snip
There are many of us “professionals” out there who edit at home in shorts and slippers, with a day or two of growth on our face and spend time with our kids. And, like it or now, that business model is growing. I really believe we’re the ones that FCPX is targeted at and I’m not sure there’s anything wrong with that.”
Hear, hear! FCPX is almost perfect for me – (I too am a one man band) – but ironically, if I had continued working the way I was trained – export OMF from FCP into Pro Tools for editing – I’d be royally screwed. I remember being flat-out told how that specific workflow was the best way and that nothing else measured up. Well, I decided I didn’t care for PT much so I switched to Soundtrack Pro which worked perfectly with my FCP7 workflow and my documentary sounded great. I’m not saying abandoning PT is the way to go; just that it didn’t work for me then and still doesn’t now.
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Herb,
I totally agree with what you’re saying. Apple should have been more forthcoming when it comes to post houses and the broadcast industry. They made a huge mistake by handling this the way they did.
I was at NAB but didn’t want to deal with the crowd associated with them taking over the supermeet. What was Apple thinking? Or, were they?
But, since I’m like many out there who are heavily invested in Mac computers, and have come to really dislike sitting in front of a windows machine, I have to adapt to survive.
Do I need to know Premier and AVID? Maybe, because I do occasionally freelance. I did, however, load Premier on my Kona machine and played with it for awhile yesterday. But, it wasn’t too long before I went back over to my laptop with X installed to learn more about it.
I’m not one who usually needs tech support, but the idea of having to pay AVID for a phone call rubs me the wrong way. They could use a few lessons from AJA there.
The growing pains here are enormous, but I’m going continue to learn X and grow with it. I just hope AJA (LHi in my tower) and Matrox (MXO2 mini for my laptop) get the drivers going for external monitoring. I think there is potentially a great upside to this software, we just have to be patient for now and continue to use FCP7.
FB
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[Michael Largé] “I usually remain quiet but there’s a nasty snobbery on these forums ever since FCPX released that’s become quite uncomfortable. I have zero problem with people venting or feeling betrayed by Apple and I believe they should be allowed to communicate this freely.”
I think you are completely 180 degrees out of phase.
You can find tons of posts here where people are discussing missing features, or the dislike of the UI, and someone will jump in the fray to defend apple by saying something like “I’ve never used XML and never will”, “The timeline is an editing paradigm from last century” or “Isn’t it time to quit using tape and get into this decade”. Comments like these, often with plenty of inflammatory words (old, Luddite, fear, paranoid, etc) put in quotes or brackets with the specific purpose of demeaning those that find the new version a POS, unsuitable for broadcast, or commercial film work. These posts generally go OT, heading in the direction of this is our playground apple made for us, and we are glad these antique features were left out, because “that is so last century”.
The elitist apple lovers and defenders have done this time and time again on this forum, and basically opened themselves up to this criticism of being amateurs and youtubers through their own postings. I have no sympathy for them. None at all.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Michael Largé] Yeah, I heard the same thing years ago from FCP users when I started on Premiere. Then I heard it from Avid users when I moved to FCP. I’ve never engaged in that foolishness because I’ve never understood being loyal to a piece of software. I understand why a person feels comfortable with one program over another, but in the end they’re all just tools for us to use. To insult one another for our tool is choice is stupid.
I like my tool and I take care of it.
billy earle
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[David Roth Weiss] “Selling beta software sight unseen for $300 isn’t really too cool either. Many all over have suggested X should have been a free trial version, and I’m thinking that would have been a wise choice.
Then, yesterday a report from London quoted Apple officials as saying that updates are coming, some of which would be free, with others at “a cost.” That probably won’t thrill too many once that news makes it around the world a few times.”
I couldn’t agree more – it really offends to have had to pay to beta test a rushed and shoddily put together release, but to hear that I’m going to have to pay unspecified extra amounts to Apple and third parties to get basic funtionality implemented is genuinely repugnant.
And I’m one of the few, very few, who actually kind of quite likes the product! Amazingly they’ve managed now to p*ss me off just as much as everyone who hates it.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
Scott,
That was unnecessary. Rehashing that old stuff doesn’t help. We all need to try to move on from the heated stages of phase #1 “getting heard” to phase # 2 more thoughtful attempts to get things fixed ASAP.
I know you understand.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[David Roth Weiss] “Hey Dan, long time no see… A bit of deja vue, no?”
Yeah, maybe I should dust off my old edit* machine and see if I can trade it in for the replacement editing platform that Autodesk was said they were developing back when they killed edit*.
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[David Roth Weiss] ”
That was unnecessary. Rehashing that old stuff doesn’t help. We all need to try to move on from the heated stages of phase #1 “getting heard” to phase # 2 more thoughtful attempts to get things fixed ASAP.”David,
Fair enough. That probably sounded more heated than was my intent. And you’re right that it’s time to try and get something done about this.
It’s all good.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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Absolutely true. A good editor can tell a story using all manner of software packages. Using
one system rather than another does not make anyone any more “pro” than anyone else. In fact, most
editors I know work on more than one platform and NLE. The trick is, can you make them all do
what you need to to artfully create the piece on which you are working. If you can do that, you generally get paid. When the check clears, you are a professional.bigpine
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Wow Friar Richards of the apple order with his apologetics again.
Richard
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