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Where was Apple in 1999?
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The NAB comments happened in 1999-2000. I was video engineer at a facility doing broadcast post so I was right in the middle of that company’s decision making meetings as a result.
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Yeah, I know people make a lot out of straight numbers. They are making their money with the smaller devices etc, and right fully so. But there is that element in which Apple had a major cool factor because of it’s tie to the industry.
Again, not saying as a company they aren’t doing the right thing. I just feel that FCP really helped add to their “creative types” aura. It’s interesting to think about what the perception would have been without FCPs foot in the industry and how much validity it added.
Christian
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That sounds exactly right as a time frame when the concern was growing and decisions were crucial.
I didn’t mean to question your accuracy. I just remembered that buzz when the Microsoft ownership of Avid stock first hit.
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Remember the “Think Different” ad campaign? I think you’re on to something.
Film and video is considered a glamour profession (by those that never had a high pressure deadline!), and I think Apple may have shifted from glorifying the iconclast as a way to grow markets.
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See this for more related history.
https://forums.creativecow.net/readpost/335/10205 -
Very interesting. Thanks for the link.
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While the “Pros” may be a small market they certainly have been a big part of the marketing. In fact it was the Pros that helped sell it to the consumers. Students who were aspiring filmmakers bought Macs and FCP because the tools the “Pros” used were within reach. They learned skills so they could get freelance or staff positions in post production all while learning on their own projects with their own gear.
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That’s what I recall too. There were maybe 80,000 Avids in the world in 1999.
Jerry
Apple Certified Trainer, Producer, Writer, Director Editor, Gun for Hire and other things. I ski. My Blog: https://blogs.creativecow.net/Jerry-Hofmann
Current DVD:
https://store.creativecow.net/p/81/jerry_hofmanns_final_cut_system_setup8-Core 3.0 Intel Mac Pro, Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D, AJA Io HD, 17″ MBP, Matrox MXO2 with MAX – Cinema Displays I have a 22″ that I paid 4k for still working. G4 with Kona SD card, and SCSI card.
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[Tim Kolb] “Mac workstation sales were driven by the printing/graphics industry (largely Adobe software), the video industry (Avid, Media 100, Adobe After Effects/Photoshop…etc), and the audio production industry (ProTools now part of Avid, Sample cel, Midi instrument software, etc.).”
Yep, it wasn’t just video pros, it was design/print/publishing/audio/etc. It was the creative professional market, of which video professionals are just a fraction.
-mattyc
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I learned the Avid inside and out and had a job maintaining them. Then my friends were making a feature on film, and had a budge of about $4000 for edit equipment, which was what Avid cost for 1 week rental.
I used FCP because I had no choice, and never really thought it would work, but knew I could push the lists over the AVID for the crucial cutlist if Film Logic didn’t prove accurate.
I wanted the tools of the pros, but didn’t have the budget. I definitely fall in the aspiring group that used FCP.
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