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Activity Forums Creative Community Conversations What we want from Apple

  • David Cherniack

    October 19, 2011 at 1:28 pm

    [Aindreas Gallagher] “but they need a functional prores delivery codec of some sort.”

    Aindreas, I agree that PPro needs good a cross platform delivery codec, but are you aware that if you’ve got FCP, X, or Motion on your Mac you can render to any version of Prores?

    David
    AllinOneFilms.com

  • Walter Soyka

    October 19, 2011 at 3:45 pm

    For me, the comparison with Aperture goes thusly:

    There was really nothing like Aperture when it was released. Aperture was modern digital photo management done right. Unfortunately, development was slow, and cool technologies like facial recognition came to iPhoto well before they made it to Aperture. Apple opted not to introduce a companion image-editing companion app. The result? Adobe’s Lightroom (offering similar functionality with a more traditional media management model) caught up to Aperture in no time, then quickly surpassed it in some regards.

    It’s not that I can’t see all the potential in FCPX; it’s that all I see today is potential, and I have no idea when, if, or to what extent that potential will be realized. I see a lot of potential in competing apps, too, but without the immediate downside that FCPX is currently showing.

    It could be that FCPX is part of a developing ecosystem, or it could end up being the video version of Aperture: a cool and quirky in-between application with loads of untapped potential. We’ll all know more as it matures.

    Walter Soyka
    Principal & Designer at Keen Live
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    RenderBreak Blog – What I’m thinking when my workstation’s thinking
    Creative Cow Forum Host: Live & Stage Events

  • Craig Seeman

    October 19, 2011 at 4:48 pm

    The difference between your response and Owen Wexler’s show the dichotomy of thought. Owen took the long way around to say “nothing will bring him back.”

    On the other hand you gave a detailed list of improvements specific to the paradigm Apple is using.

    Actually the thing that, to me, is there indicator of what’s going on is the manual (or lack thereof). While Compressor and Motion have real PDF manuals, FCPX does not. I suspect Apple hasn’t made a manual for FCPX because it’s going to go through such major revisions so quickly as to make the ROI on making a manual at this point, not a viable use of resources of whatever department does such things. Assuming a 12 to 16 week series of significant updates (3 to 4 months), the changes, the proofing, the indexing only to have the process start all over again almost immediately (if it even gets completed on that cycle) would be daunting.

  • Jamie Franklin

    October 19, 2011 at 5:22 pm

    And apple exploited that less-than speed bump just a smidgeon and turned their backs quite drastically. Not saying anything about their decision, they are doing just fine, just a small irking feeling that I must have spent 30,000$ off the top of my head the last decade on products that now have minimal support at best and am now looking to replace with other brands from a “brand” that was only taken seriously enough to position themselves into a gadget store…We’re not asking for Henry VIII’s head, he asked for ours…ouch

  • Kevin Patrick

    October 19, 2011 at 5:44 pm

    Craig,

    Your response prompted me to go back and read Luke’s question. I’m afraid I didn’t pay enough attention to his question. Since he asked what would I like to have put back before I’ll use it again. I missed the “before I’ll use it again” part.

    I didn’t realize that Apple had published Motion and Compressor manuals. I hadn’t bothered to look. That is odd.

  • Chris Harlan

    October 19, 2011 at 5:54 pm

    [Jamie Franklin] “And apple exploited that less-than speed bump just a smidgeon and turned their backs quite drastically. Not saying anything about their decision, they are doing just fine, just a small irking feeling that I must have spent 30,000$ off the top of my head the last decade on products that now have minimal support at best and am now looking to replace with other brands from a “brand” that was only taken seriously enough to position themselves into a gadget store…We’re not asking for Henry VIII’s head, he asked for ours…ouch

    I agree. I think the iPhone was such a powerful game-changer inside the company, that it is just not the same company anymore. One of the divisions found “the ring to rule them all,” and there is simply no going back. I think most of the folks who believe that FCP X is just in its infancy and will grow into something full-bodied will ultimately be disappointed. To my mind, the design of FCP X is based primarily on the needs of Apple’s hardware buildout, secondarily on desire for continuity and symmetry within their app ecosystem, and only thirdly as an NLE. Some folks see big things for FCP X; I think its destiny is as the video version of Pages.

  • Craig Seeman

    October 19, 2011 at 6:10 pm

    [Chris Harlan] “I think its destiny is as the video version of Pages.”

    Just an interesting observation looking at the App Store today under Top Grossing in order:
    1 Lion
    2 iPhoto
    3 Pages
    4 Final Cut Pro
    5 Aperture
    6 Keynote
    7 Numbers
    8 iMovie
    9 AudioCAD LT
    10 Adobe Photoshop Elements

    So apparently FCPX does not gross as much as Pages.

  • Dan Stewart

    October 22, 2011 at 12:45 pm

    Hey Aindreas buy me a pint and I’ll get you up to speed on Avid in an hour after work in soho.

    BTW has this been posted? Love it..

    https://youtu.be/ZO7WYydDW5I

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