-
Welcome Final Cut X
-
Craig, thanks for that post. For relative old timers like me, all this price drops have been major dramatic. Maybe young’uns haven’t experienced that yet.
Let’s remember that Apple’s business model is to use software to sell hardware. They’re thinking about all the MacPro they’re going to sell to push all this real time and background render to the max as we aim for the fastest possible workflows on impossibly tighter client deadlines (and tighter budgets).
-
[Craig Seeman] “Let’s remember that Apple’s business model is to use software to sell hardware. They’re thinking about all the MacPro they’re going to sell to push all this real time and background render to the max as we aim for the fastest possible workflows on impossibly tighter client deadlines (and tighter budgets).”
Your thinking in an old paradigm. Try iMovie with H.264 on an iPhone. Then tell me you need tons of processor for the new world. Efficient code, using the core audio and video, can do amazing things.
That and Thunderbolt, and you may be happy with any laptop or MacMini.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Ternance, I don’t doubt what you’re saying about efficiency at all. Not really old paradigm though.
Are you assuming there will be only a small advantage using i7 12 core? The difference might be between a screaming MacMini and a MacPro that’s just short of teleportation as one edits 12 camera shoots in AVCHD native.
Apple makes money by selling hardware and I can’t help but think $299 FCP is designed to help MacPro sales . . . while beginners can now do professional work on a MacMini.
-
[Craig Seeman] “Apple makes money by selling hardware and I can’t help but think $299 FCP is designed to help MacPro sales . “
Well, personally I would say it was designed to sell, iPhones, iPads, iPods and AppleTVs. Along with a little commission off the top for whatever money changes hands through iTunes.
But that’s just me looking down the road a bit…
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
[Craig Harris] “I felt the same way when DaVinci Resolve was released for $995 – however, we now know that the cost cut did not take away anything from the product.”
This is definitely the best response that I have heard for this issue so thank you! My concern now though is really the rest of the studio. We don’t know what is happening with any of the other applications which is extremely important. While it looks like Color and Sound Track are getting incorporated into Final Cut Pro X, we’ll need more information on DVD Studio Pro, Motion and Cinema Tools as they become available to really judge everything more accurately. Seems like that’s where all these are getting to really. Just not enough information out now.
Panasonic HPX170 P
2008 Unibody Macbook Pro 15 inch, 2.8 Ghz, 4GB RAM
CalDigit VR
Final Cut Pro Studio 3
Avid Media Composer
The College of WIlliam and Mary -
[Craig Seeman] “Let’s remember that Apple’s business model is to use software to sell hardware. They’re thinking about all the MacPro they’re going to sell to push all this real time and background render to the max as we aim for the fastest possible workflows on impossibly tighter client deadlines (and tighter budgets).”
I’m here with Terrence.
That’s not the rationale here. It’s simply a new application that fits in new ecosystem of Google, You Tube and social media.
It’s an application for masses not for few.Why build a suite that will cost them $millions to develop (and further $millions to upgrade, R&D etc)
and sell it to thousands users for $2K when we can sell it for $500 to MILLIONS of users.So, new online ecosystem dictates everything, tags, vord recognition, face recognition all that perfectly fits with Google, You Tube, Facebook and iTunes sharing revolution.
We loved the democratization of video that started a decade a go (and all benefits that came with it: lower price, competition among 3A etc.) , now… the democratization has gone a bit to far for our taste.We just have to forget about Apple and look around… (at least they are still making great hardware,
I mean CS5 already works better and is more advanced on Apple’s hardware then Apple’s software)
That fact (CS5 innovation dominance) was a sign for me of things to come, and today.It’s like a lover that was suspicious of his girlfriend cheating on him, all signs were there, but big love blinded him and he kept convincing himself; she still loves me.. Today is the day he caught her in flagrante 🙂
-
[Matthew Sonnenfeld] “While it looks like Color and Sound Track are getting incorporated into Final Cut Pro X, we’ll need more information on DVD Studio Pro, Motion and Cinema Tools as they become available to really judge everything more accurately. “
Apple are masters of marketing. What they don’t say, they don’t want to be part of the conversation. I really feel there is a lot of “damage control” mentality in this whole thing from the “Secret” preview that was allowed to be talked about in February, to this VERY last minute, poorly handled from a PR point of view, NAB “premiere.”
I would bet that if you didn’t hear about it tonight, it probably isn’t going to be there. At least no in this iteration.
DVD Studio Pro? Are you kidding, that is so floppy disk yesterday.
Cinema Tools? Are you kidding, film is so dead.
Color? Are you kidding, didn’t you see FCP X? It has auto color correct, and shapes in the color corrector.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
[Terence Curren] “But that’s just me looking down the road a bit…”
What road? They didn’t show me much of a road. So little tangible information was revealed tonight that I don’t see how any of us with businesses based around FCS have could have anything other than anxiety about the future at this point?
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.
-
[David Roth Weiss] “What road? They didn’t show me much of a road. So little tangible information was revealed tonight that I don’t see how any of us with businesses based around FCS have could have anything other than anxiety about the future at this point?”
I am not going to argue that. I looked at the big picture after NAB last year and theorized where they would go with FCP. Tonight I was proven right. I based it on the big picture of Apple trying to replace networks just as it replaced music distributors. It is very apparent, and a great business plan for Apple.
In that universe, the few of us still living in the past, are not as important as owning the future. (For what it’s worth, you really should be looking at where you fit in this new world)
PS: Don’t shoot me, I am just trying to map out my future just like you. And I wouldn’t mind being wrong either, but nothing in the tea leaves leads me to believe that.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Terence, I do think the MacPro business model itself may change.
I can envision a MacPro with, let’s say 3 Thunderbolt ports and no PCIe ports. It could be use as rack mount (the new XServe) or desktop with lots of Thunderbolt input and storage devices daisy changed. It could drop down to something close to iMac prices. I don’t think you’re wrong but I do think there’s a combination of price and mass sales Apple is aiming for. Personally I think they’ll hit it.Apple is about ecosystems and I do think they’re making another major change in what is the “high” end “professional.” We’re really come a long way from the multimillion dollar edit suite with washing machine sized 2 inch machines or smaller 1″ machines with channels of ADO and expensive GVG switchers . . . and Apple has had a lot to do with that.
The $1700 16 core “MacPro” without PCIe slots or internal hard drives will sell massively more than the $4000 models we see now. It will be the iPad of “Pro” machines.
Who would of thunk that Apple would reinvent commodity pricing as a PROFITABLE business model but look at the iPad pricing compared to competitors and the massive sales and massive profits.
But do keep in mind that iPhones are not as cheap as many Android phones. It’s just that they have a very profitable business model. Somewhere in there is Apple’s new “Pro” direction. It’s not the decline or dumbing down of features though. It is better cost efficiency and business model though.
FCP is designed to move hardware though.
Reply to this Discussion! Login or Sign Up