video email?

[Roy Schneider]

Hi All:
Thanks so much for your input and thoughts.

I should not have called these really viral videos, they are really video training tips. The are sent to people on the companies mailing list. These tips accomplish 2 things they introduce members of the gym to the trainers and give a little training advise as well.

I am definitly not going to send the video file via email, but send a link. In what form, I am still debating. I did see a company called Bomb Bomb that specializes in this, but do not know anyone that has used them.

Thanks again for the thoughtful insite and exchange of ideas.
Roy

Roy Schneider
Long Live Da Cow!

[Alan Lloyd]

There are multiple companies doing this sort of thing. Create a file, place it in some sort of webcast-like format, send out a link to it, and people can watch it once or repeatedly. Most of them are in some way Flash-based.

[Richard Herd]

I’m curious what your thoughts are on running time of these videos? I believe you’re approaching it correctly:

— an established opt-in email list
— sending links to web page of videos

Trying to do a similar thing, we have had discussions on running time and the discussion breaks out as the following:

— (positive) a short video means people will reach the call to action
— (negative) a short video feels like an ad
— (positive) a long video means the video will contain all the information
— (negative) a long video means most people will not stay to the end

This matrix has caused us to grind to a halt.

Just curious, if you have had similar discussions?

Thanks!

[Roy Schneider]

Richard we are leaning toward 1 to 2 minutes per video. A quick introduction and one training tip. Our goal is to create a personal connection between the staff and members, and hopefully sell personal training.

Roy

Roy Schneider
Long Live Da Cow!

[Chris Blair]

If you get anyone to spend more than 2 minutes watching an unsolicited video sent via a link in an email…bottle it and sell it!

We can’t get people to spend 15 seconds reading an email about a deadline oriented project that needs answers by noon in order to go out the door that day!

I’d say 2 minutes max…a crisp, superbly-written, well-edited minute would be even better!

Chris Blair
Magnetic Image, Inc.
Evansville, IN
http://www.videomi.com