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Video distribution profit yield
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[Aaron Linsdau] “The video is for special interest photography training, specifically covering the basics of using strobe flash lighting. It’s currently distributed on Amazon.”
There is no reason to sell a DVD really for that market. Very few cameras today shoot film. So if you have a digital camera, you have a computer to process the photos. Therefore you’re more likely to get digital sales.
How are you marketing the product? It doesn’t sell itself. You need a major marketing arm behind it. That’s one reason so many of us create training products for sites like Creative Cow and Lynda. They have tremendous marketing resources behind them and always give us a fair rate in return for our work.
Doesn’t matter how good the download or DVD platform is, people need to know the title is available to purchase. On Amazon you’re in a pool of millions of titles.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative MediaCraft and Career Advice & Training from real Working Creative Professionals
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The fact that “On Amazon you’re in a pool of millions of titles” is actually part of the problem with selling on Amazon. I’ve had customers tell me they are selling on Amazon, but their product isn’t popular enough to get premium position. And with the costs Amazon has for selling on their site, they can’t make money if they can’t get positioning and sell more.
As a result, my customers with specialized products have found that utilizing non-traditional channels and marketing with their own web shop (optimized for SEO, of course) outperforms what they were able to achieve on Amazon.
But, I agree with you that it is imperative to market aggressively. Utilizing Creative Cow or other outlets is a good start, but for niche products, you need to market in every place where the members of that niche market tend to be. Getting mentions in key blogs is an excellent source for generating sales. Another great way to build business is using “co-branded” or complementary marketing – basically teaming with compatible company(s)/product(s) that are not competitors and all participants promote their products along with everyone’s products.
Changes to the landscape of business over the last 5-6 years, along with social marketing and disruptive technologies, have completely changed the way products are promoted and sold. Almost nothing is off limits as something to try!
Ron Hershey
Endeavor Digital, Inc.
Digital Content Management Solutions
717-685-4030
ronh@endeavordigital.com -
Wow, that’s a hard sales job you’re doing there Ron. We get it, you want this guy’s business. Maybe you should connect off forum. Or start buying some advertising on the Cow.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative MediaCraft and Career Advice & Training from real Working Creative Professionals
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