try something new and it starts to make sense

[Simon Ubsdell]

[Craig Seeman] “Apple does things different. It’s often hard to figure out since their business model seems very different, at least superficially, than so many other businesses in the similar technology fields.”

But surely even the most successful businesses do things wrong from time to time – for the simple reason that it’s incredibly hard to do things right all the time.

It’s clear that FCPX is a gamble for Apple – but it might just as well be a badly calculated gamble as an incredibly insightful one.

Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com