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  • Steve Connor

    September 22, 2016 at 5:27 pm

    Bill,

    the OP was joking

    It wasn’t an actual thesis, it was an exaggeration

    That’s the way humour works

    Have a great day

  • Joseph W. bourke

    September 23, 2016 at 12:03 am

    Yes, certainly…an opposing opinion on a bag design certainly makes sense to me…

    Joe Bourke
    Owner/Creative Director
    Bourke Media
    http://www.bourkemedia.com

  • Bret Williams

    September 23, 2016 at 2:31 am

    Does OP stand for Oliver Peters or Original Poster?

    _______________________________________________________________________
    https://BretFX.com Plugins & Templates for FCP X Editors & Motion Graphics Artists

  • Mitch Ives

    September 23, 2016 at 3:34 am

    Saw that… had to read it twice… thought it was some kind of April fool’s joke…

    Mitch Ives
    Insight Productions Corp.

    “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

  • Bill Davis

    September 23, 2016 at 5:21 am

    Yes.

    Creator of XinTwo – https://www.xintwo.com
    The shortest path to FCP X mastery.

  • Herb Sevush

    September 23, 2016 at 6:28 pm

    [Bill Davis] “And what about stupid Tiffany!”

    OK, I give up, what about Tiffany? Do they have patents on color lamps? I’m asking in all honesty here, I don’t know what your alluding to.

    Herb Sevush
    Zebra Productions
    —————————
    nothin\’ attached to nothin\’
    \”Deciding the spine is the process of editing\” F. Bieberkopf

  • Bill Davis

    September 24, 2016 at 2:20 am

    Herb,
    The idea was sorta that Apple, by devoting design resources to a patented iBag for people to use presumably to carry Apple Store purchases out of the stores, was being stupid and over thinking a problem that didn’t really exist.

    I was just pointing out another famous retailer for whom the very same attention to the packaging has resulted in legions of gift givers (and recipients) for whom the packaging color and style ITSELF has long been a powerful and effective brand ambassador.

    A Tiffany blue box – in a gifting situation – is a thing that a LOT of people recognize worldwide and associate with high quality.

    Nothing more than that.

    Creator of XinTwo – https://www.xintwo.com
    The shortest path to FCP X mastery.

  • Oliver Peters

    September 24, 2016 at 2:50 pm

    I think you are reading more into the post than it merits. It was certainly in part tongue in cheek. I don’t really care what a phone company does with its gazillions of dollars 🙂

    However, I do think it’s stupid that this is something that can be patented.

    Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Andrew Kimery

    September 24, 2016 at 3:24 pm

    [Bill Davis]
    I was just pointing out another famous retailer for whom the very same attention to the packaging has resulted in legions of gift givers (and recipients) for whom the packaging color and style ITSELF has long been a powerful and effective brand ambassador.

    Nothing says “I love you” like more post consumer waste. 😉

    I think Apples product packaging already gets there. A plain white bag… not so much, IMO. From what I gather the bag is just going to be a bag except that Apple’s figured out a way to structurally re-enforce it so that it can carry more weight than other bleached white bags composed of similar amounts of recycled material.

    [Oliver Peters] “However, I do think it’s stupid that this is something that can be patented.

    Corning has a patent for making glass stronger (Gorilla Glass), so why shouldn’t Apple get a patent for making bags made from “white solid bleached sulphate paper with at least 60% post-consumer content” stronger? Sure, it’s not as sexy as Gorilla Glass, but if it’s a unique solution to the problem that no one else has thought of yet then why not?

  • Oliver Peters

    September 24, 2016 at 3:44 pm

    [Andrew Kimery] “but if it’s a unique solution to the problem that no one else has thought of yet then why not?”

    In my mind, it depends on whether you are patenting the end result or the industrial process to create it.

    – Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

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