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The future of FCP
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[Craig Seeman] “He’s certainly doing positive marketing. It’s not like he’s going to write epic prose.”
And it’s not like he’s going to write anything that spooks the horses, or actually informs. Empty rhetoric is not positive marketing. Face it, the response means nothing.
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Generally he delivers on his promises. At least the Apple customers think so.
I’ve only seen two kinds of responses from Jobs in the media. Blunt or silence. -
All this article does is show the cluelessness of Appleinsider.
“Scaling FCP to Fit Prosumers.” — what does this even mean? Has everyone forgotten that FCP has been Prosumer since v1.0.
Does anyone remember the “DV revolution,”?!? FCP + Firewire + Canon XL1 was the killer combo that got a lot of people to switch. That’s a pretty Prosumer setup in my book.
Nothing wrong with that. The great thing about FCP is the flexibility and scalability.
All that these job postings mean to me is that Apple is thinking the current “look and feel” of the ProApps is getting stale and they are looking for a next-gen UI.
If these people are just being hired now, it will take YEARS for their efforts to make it into the products.
Just my two cents,
Matt Lyon
Editor
Toronto -
“Hmmm…since RED is pretty heavily in bed with Apple in terms of workflow…since Avid doesn’t have a clear path, nor does Adobe…this wouldn’t make sense.”
Well, I would respectfully disagree. REDuser.net has forums that talk about several workflows including Adobe and Avid.
Adobe supports native R3D files, fractional resolution playback and integrates source settings from the RED SDK such as kelvin, RGB, ISO, exposure, etc. FCP does none of these things. Premiere Pro CS5 can play back a RED 4k native file on my laptop in real-time. Granted it’s probably at 1/8th resolution, but with 4k material, it still is great for making edits. Think of it – real-time proxies with the original media – no waiting! Sony Vegas does most or all of the same as well. I can’t speak for Avid, but I know they have some level of RED support as well.
Point being that I don’t think it reasonable to make an assumption that RED only works with FCP – far from it.
Back to the topic at hand – I believe FCP will continue to be a pro product.
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Out of curiosity I googled some of the companies you mentioned.
Here are the results:
AJA – the home page mentions Adobe CS5 and Avid. No mention of FCP.
https://www.aja.com/Matrox video – the home page mentions “solutions for Avid and Adobe CS5”. No mention of FCP.
https://www.matrox.com/video/en/home/Blackmagic Design – Mentions Adobe CS5. No mention of FCP or Avid MC.
https://www.blackmagic-design.com/?nab=12Looking at these web pages it’s difficult to tell how much investment these companies have in FCP. Are they “all in” as you imply or are they hedging their bets?
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I didn’t mean to say that it ONLY works with Apple. But it was pretty much designed from the get go to. Now others are playing catch up. And doing well.
Fine…whatever. Tired of all this rumor carp. Talk all you want. The ProApps aren’t going anywhere.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
[Gary Hazen] “Looking at these web pages it’s difficult to tell how much investment these companies have in FCP. Are they “all in” as you imply or are they hedging their bets?”
That is because the home page is for info that is NEW, AJA for the longest time was only for FCP with the Mac boards, same as the others, now they work well with CS5 and Avid, and they are the hot news right now. But look at AJA’s Ki Pro and the Io HD, what is the codec they are built around… yes FCP’s ProRes. That is saying a lot.
the Next release of FCP will rock, it will be 64-bit, it will unlock multi-processors in FCP, take advantage of the graphic cards similar to Adobe’s mercury engine.
This business has apps leap-frogging one another, at this time Adobe and Avid are in the lead, that’s all fine and good. Next release FCP will probably take back the lead. This is a good thing for all of us. I have never understood why FCP people get pissed at Premiere doing something better. If it does and you need it use it, or wait and FCP will do it within the next release. We all win in the game as long as we stay away from pissing contest.
There is no way FCP Express is something that Apple cares too much about and I would bet it sells more FCS over Expresses. There is no need to dumb done pro apps, and I don’t see apple doing that. FCS sells systems (as well as their other pro apps) Express doesn’t, express is an add on sale to a system. A system is a need add on to a new release of FCP, not in every case but in a lot of cases.
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the jobs mentioned weren’t posted recently but in Jan 2009. Go and search yourself…
so much of being an ‘insider’
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Phil Hodgetts has a VERY well thought out response:
https://www.philiphodgetts.com/2010/05/18/why-apple-insider-couldnt-be-more-wrong/
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
[Craig Seeman] “Generally he delivers on his promises. At least the Apple customers think so.
I’ve only seen two kinds of responses from Jobs in the media. Blunt or silence. “But Jobs doesn’t make promises. Apple doesn’t share its roadmap. If anything Steve Jobs helming Apple has a history of silence, like you said, and misdirection (ex. Jobs saying things like they aren’t interested in getting into the already crowded mobile phone market or that they don’t see why anyone would want to watch video on the iPod’s tiny screen).
Rumors can be a fun distraction sometimes but I’ll save my judgments for when the rubber meets the road.
-Andrew
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1)
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