Thank you Apple – and don’t change course. Please

[John Heagy]

[Michael Gissing] “Most of my jobs come from FCP 6 or 7 or AVID. So they open in FCP7 (via Automatic Duck for AVID). They are sent to Color for grading and when I then add back in text it is correct. “

Thanks for detailing your reasons for not using FCPX. I’ll always be quick to ask for details when the word “can’t” is used. I find in most cases “won’t” is more accurate. Not to knock your reasons, I’m just eager to learn from others any potential deal breakers that might apply to our workflow.

For us ProRes QT is a big reason to hope FCPX will meet our needs. There will never be a better NLE for editing ProRes QT than FCPX unless Adobe embraces AV Foundation. That will never happen unless Apple releases AV Foundation for Windows. Right now Adobe and AVID are suck with 32bit QT APIs.

We are communicating our desires for both FCPX and AV Foundation to Apple. We are happy with the improvements so far. Much work is still required and seeing our requests included in future updates is what we are looking for next.

John

[Michael Gissing]

John, it is worth playing with DNxHD. In many ways it is as good as ProRes and cross platform. Lots of location recording devices like Atomos, Blackmagic and Sound Devices support both DNx and ProRes.

I have the DNxHD codecs on my Mac and so far it seems to work in FCP 7 OK. Not sure if FCPX can use the DNxHD codecs. ProRes is great but there is an alternative.

[Jamie Franklin]

This is a pretty nauseating response.

You are only proving Scotts point further. Since this whole roll-out, people have come here to sex-up their experience of X while denigrating those that have merely expressed their vast disappointment for a litany of very specific reasons. Reasons, that over the course of the year, and with a few updates, gets white washed into a fantasy of delusional anger towards a company that has made very pedestrian attempts at communicating to its user base that built systems, facilities and an array of projects with legitimate questions and concerns.

There is distrust in the air, anger, frustration, uncertainty, and personal experiences people come here to share, vent and communicate. Whether or not the Apple pits are listening, or like minded, industry peeps are in agreement or not, that doesn’t equate to “bitching”, “playing the victim”, being “afraid”, or simply angry because they are keyboard warriors. There are tangible, specific, rational reasons being spelled out, mostly in response, to people like you who are re-writing history, pretending their issues are not problematic, and are even suggesting delusional behavior by those expressing themselves.

I take exception to this, and have from day one. You don’t have to agree, but you can’t, CAN’T, pretend nothing happened that didn’t change the game for the worse for a lot of people who had huge stakes in this that Apple completely ignored. That is complete and utter rot

[Carsten Orlt]

[Jamie Franklin] “while denigrating those that have merely expressed their vast disappointment”

You got that the wrong way round 🙂

[Jamie Franklin] “I take exception to this, and have from day one. You don’t have to agree, but you can’t, CAN’T, pretend nothing happened that didn’t change the game for the worse for a lot of people who had huge stakes in this that Apple completely ignored. That is complete and utter rot”

Did I do this? If you read this into my response than I’m sorry you got this impression.
All I was expressing was a different point of view. I didn’t say with one word in the original post anything about ‘stop winching’ or anything to this nature. Though the response was ‘you don’t care about us who can’t work it’ followed by a lengthy repeat of good old ‘fanboy idiot’.
So I took the liberty to respond to all arguments and tried to explain further why I disagree. If this is something you take ‘exception’ too than all further discussion is mute.

A different point of view is on record. Discussion not allowed. Sad really.

[Jamie Franklin]

dbl post

[Jamie Franklin]

[Carsten Orlt] I didn’t say with one word in the original post anything about ‘stop winching’ or anything to this nature.”

Please…

You said

[Carsten Orlt] True I’m unsympathetic about the constant bitching.

And this gem…

[Carsten Orlt] Stop being the victim and make your own decision.

Then the “why so angry” “why so angry” earlier. THIS is what I’m talking about and so is Scott. It’s this blind, cover your eyes, inconsiderate, closed minded, response when the specifics have been spelled out. Over and over to people who claim they just don’t get the “hate”….Reasonably well here I might add. Maybe you take exception to his attitude, but 1) Scott isn’t bitching…2) Scott isn’t playing the victim…3) Scott isn’t angry at Apple for some delusional fantasy he invented, he may take exception with your post. The context of your comments though, are not in general towards Scotts attitude towards you, but to his experience on X and the rollout. Again, like many here, stop rewriting and playing make belief in your arguments. They don’t square

[Carsten Orlt] A different point of view is on record. Discussion not allowed. Sad really.

Another attempt to shield you from criticism of your “opinions”? I find this to be the most callus, and is at the heart of the definition “fanboy”…people aren’t firing back because you enjoy the software. People aren’t responding in hostility to those that feel it suits their needs, nor denigrating their opinion for enjoying X…or even being “labelled”. But the reverse isn’t true. People are being labeled “hater” and a list of other annoying names for simply expressing their disgust at a litany of Apples moves here…ironic really…

[Bill Davis]

[Andrew Richards] “I agree- they seem to be at that momentum tipping point FCP was at around FCP5. I doubt they will unseat Avid as the king of studio features and episodic TV, but it will fill most of the vacuum left by FCP7.

Best,
Andy
“

The monster question in the room is whether those industries will remain what drives success in editing software.

Studio features and episodic TV have traditionally been the top of the heap. But I noted some months back the story of an extremely sharp and camera friendly young intern who works on the local TV show where my wife does a regular segment who literally dismissed an offer to go on salary at the TV station because she just didn’t feel TV was the place to be. She wanted a career in web development because she was firmly convinced that’s where the eyeballs of her generation were largely going to be served over her lifetime. Broadcast had no “cachet” for her.

That’s the elephant in the room. I believe the other A’s already see that and are adding to those capabilities fast – but as long as their teams are focused on winning broadcast or TV shop share away from Legacy – and relying on the hope of a halo effect from being the best tool for a 100 editor reality show empire – well, how’s that going to influence those “new media” youngsters like her that will grow into the power seats in the next decade or so?

Tactics have to serve strategy after all. And catering to the elephant riders is a risky business plan when large numbers of people are electing to ride smaller and smaller beasts.

Just food for thought.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Chris Harlan]

[Bill Davis] “That’s the elephant in the room. “

Bill, its not an elephant in the room. It IS the room. And figuring out how to best use that room has been occupying studio and network minds for at least a decade and a half. I don’t know why you think big media people aren’t paying attention to this. I was going to AFI new media convergence seminars back in the last century. You may or may not have noticed but our two most recent labor disputes were over issues related to this very subject. You constantly talk as if we in film and television are somehow oblivious to the Internet. That might have had some cachet in 1993, but trust me, we’ve moved on.

And you keep talking about how X is somehow key to this whole thing. I don’t get that. I mean other than classifying it as wishful thinking on your part. It just ain’t that special.

[Bill Davis]

B>[Chris Harlan] “I was going to AFI new media convergence seminars back in the last century. You may or may not have noticed but our two most recent labor disputes were over issues related to this very subject. You constantly talk as if we in film and television are somehow oblivious to the Internet. That might have had some cachet in 1993, but trust me, we’ve moved on.”

Geez, dude. Your slip may not be, but you’re arrogance is showing. In your world the only editor worth listening to is one who can drop by an AFI “new media convergence seminar” at the drop of a hat. Or for whom unionization is a functional issue.

News flash. Over the globe, that’s a fraction of a fraction of the people who edit for money. Some for a LOT of money.

And for sure, let’s not tell the poor folks outside LA, NY, Chicago, and London that they’re just dismissible rubes – might make them feel like their editing isn’t REAL editing, okay?

[Chris Harlan] “And you keep talking about how X is somehow key to this whole thing. I don’t get that. I mean other than classifying it as wishful thinking on your part. It just ain’t that special.
“

Well Chris, if you’re correct and what’s happening in editing is “just ain’t that special” – then this whole forum is a waste of time. Isn’t it.

We’ve spent a year talking about what X and it’s competitors strategies might be for the future -and what that might mean to ALL editors. Not just those who have Broadcast Engineering sitting on the coffee table in the waiting room of their stand-alone production building.

You actually amaze me with your single-minded focus that all “worthwhile” editing must be what’s done by people just like you.

And screw the poor saps working everywhere else. Anything that meets their needs, but not yours is crap. I get it now.

I’ll get right to work on a new T-shirt for you. “If you don’t cut in LA, you don’t really count.’

I’m sure you’ll wear it with tremendous pride.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Bill Davis]

[Jamie Franklin] “You don’t have to agree, but you can’t, CAN’T, pretend nothing happened that didn’t change the game for the worse for a lot of people who had huge stakes in this that Apple completely ignored. That is complete and utter rot
“

Jamie,

If you had “huge stakes” at risk, you’re a professional. If you’re a professional, you’re a grown up. If you’re a grown up – stop acting like such a “victim.”

The single most tiring thing in this group is watching talented professionals who’ve worked hard and achieved success to the point where they’re doing excellent work at the top of an industry – and with one business move by a single vendor, they’re reduced to bitching and whining like somebody took their bankie away.

Many of you guys shouting about how terrible Apple has behaved ARE the freaking editing 1 percent at the top of the professional ladder. You’ve earned that kind of position with hard work and tenacity. So it’s amazing that you’re now reduced to bitching all the time.

Stop talking about how badly you’ve been treated. Your talents and abilities are expected to be such that you can get the job done no matter any client, vendor, or software company does.

Legacy EOL should be at best an annoyance to you. Not a career ender.

So stop kvetching about how you’ve been so “wounded” and nobody understands your pain.

It’s tiresome for everyone when the pros at the top of the heap feel justified in moaning about how bad they have it.

(there, now I feel better – a good rant can be so psychologically restorative, huh.)

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor