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Someone give me quaintifiable evidence of FCPX market penetration. Features. Industrials. Commercials. Weddings. Where?
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I’m likely the single most prominent example of someone who takes about how X is doing globally compared to how it’s doing in the US.
But you’re putting your own spin on what I’m saying.
I’ve NEVER said even once that it’s “taking over” anything. I’ve said countless times that the large industrial scale uses of the software are largely OUTSIDE the US. Azteca Broadcast in Mexico was the first large scale use case Apple posted. Since then there have been quite a few others. The most recent example of the BBC putting X and Premier head to head choosing X for a good swath of it’s News operations is well documented. As is the iTV4 use and the Formula 1 Apple case study out of France.
Look, in the FCP X centric places I hang out, there is a constant chatter about larger scale industrial deployments in TV and Advertising taking place in countries in Scandinavia, South America – and most recently – one of the FXP X Facebook pages I hang out with that has 10,000 plus active international members – there’s been a very significant influx of voices from the India and/or Pakistan.
If your perception that when I post these facts about what’s happening in the FCP X world, that’s equivalent of my saying it’s “taking over” anything – that’s just your spin.
Everything I’ve written is archived here. I’m reasonably careful to separate fact from my opinion. If you have some difficulty keeping the meaning straight when you read it, that’s kinda your thing. Not mine.
I do think it SHOULD take over the whole world of editing. But everyone here already KNEW that! ; )
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Charlie Austin] “There are NDA’s involved.”
I’ll back that up, since I deal with studios, editors and PR folks a lot on some of the film interview stories I write. Nothing gets out until the studio OKs it. Working professionals will not cross that line either if they expect to continue working in the film industry.
Furthermore, it has been my experience that Apple does not do this type of marketing for features, except for their own PR. For example, with an Avid-related film, or “Gone Girl” for Adobe, both the studio publicists and Adobe’s and Avid’s PR folks were simultaneously working the press on these stories. Apple simply handles it differently.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Anyone who’s spent so much time in this thread fighting the fact that Apple AND Adobe are bound to PR schedules for the films they’re involved with is either nutty or trolling.
Either way it’s pointless to argue with him.
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We’ll have to see- this is the first big studio feature since X launched in 2011. Previous to that Apple did lots of PR pieces on their work with Copola, the Cohens, Fincher, etc…
So we’ll have to see if it’s just another “In Action” article. I hope not.
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[Marcus Moore] “Either way it’s pointless to argue with him.”
But it’s fun! 😉
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
If only I had the time… 😉
But I’m busy cutting a broadcast show… on FCPX!
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[TImothy Auld] “A lot of assumptions there.”
Well, one assumption is that Apple was somehow directly involved. From the tidbits that have been alluded to by the assistant editor, it seems to have been a personal decision made by the director and editor. Testing was carried out to convince the studio before anything was shot.
If you recall “Cold Mountain”, Apple did not support Murch. His support came from Digital Film Tree. To my knowledge only the Coens were originally helped out by Apple when they first embarqued on using FCP “legacy”.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Marcus Moore] “If only I had the time… 😉
But I’m busy cutting a broadcast show… on FCPX!”
No way, nobody uses that.
————————————————————-
~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
[Marcus Moore] “But I’m busy cutting a broadcast show… on FCPX!”
Whatever you do, don’t put a YouTubed teaser on Tumblr!
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[Steve Connor] “Is “everyone putting so much stock” in the release of Focus? “
I would hope not since a February dumping means it’s probably gonna suck.
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