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Someone give me quaintifiable evidence of FCPX market penetration. Features. Industrials. Commercials. Weddings. Where?
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Regarding Apple, I would note that in the past few months, Apple PR has been gong through some changes and reorganization, so FCP X might not be a focus. In addition, Apple PR is very focused to promote what the official company “new item” is at any given time. There’s not going to be any early promotion of a film and FCP X, when the marching orders are Yosemite, iOS8 or the Watch. Apple is the most disciplined company on the planet when it comes to that. Each item gets promotion when Apple feels the time is right.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Brett Sherman] “I have no doubt that’s true. But places where editors don’t hang out by the water-cooler are places where FCP X can gain traction. This includes documentary production, news production, one-man band productions, wedding productions, web video production, institutional productions, to name a few. Whether FCP X develops more market share in broadcast work or not, there is still a sizable market for it.”
Exactly and I would imagine this is a bigger market than broadcasters and facilities, I know of 8 local corporate production companies using FCPX around here, not one uses Avid.
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I’m a great believer in the Oxford (I think over there it’s the ‘Harvard’) comma Jeremy,
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Has anybody ever talked about more than the software making inroads?
Sounds to me like to and Aindreas Gallagher should get to know each other Timothy, I think you’d get along pretty well.
Incidentally where is Aindreas these days?
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[Walter Soyka] “but speaking as a project manager, the idea of everyone on a team getting to use whatever software they like best, without regard for the pipeline, makes me break out in a cold sweat.”
Oh, I know this Walter and I agree. I ran operations for a company that had 8 locations nationwide and dozens of edit suites. We used Avid because that standardized our company (and we were doing mostly long-form broadcast). Now, with my own one man show, however, I can try and work on the best product for me and my clients. Currently that is FCPX. That might change again, but X does the best job for me right now.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
“Get a grip fellas. NDA’s do not apply to corporations. Corporation set the terms of NDA’s. If you think that Apple or Warner Brothers are constrained by any NDA the you are deluded”
Excuse me but if you think Apple can use a movie it’s software was used for its own marketing without the OK of the movie concerned you are quite simply wrong. With or without NDAs that wold give them a very bad vibe in movie and or anywhere land.
There’s a time and a place and what’s the rush? This is a long term game.
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Surely you have more on your plate Timothy than generating flame bait? 😉
There are several production concerns in Australia that are using FCPX for TV broadcast delivery.
Including me.
I edit and produce national Post-produced sporting content that airs regularly on FOX Sports here and also on National Commercial, Free to air Networks.
Does that mean FCPX is taking over Australia post production? No.
Is its footprint emerging, however? Definitely, yes.
Dean Neal…
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[James Ewart] “I’m a great believer in the Oxford (I think over there it’s the ‘Harvard’) comma Jeremy,”
Me too. Like this!:
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There is a rather wonderful little book by a lady called Lynn Truss called “East shoots and leaves”
https://www.amazon.co.uk/Eats-Shoots-Leaves-Lynne-Truss/dp/0007329067
I highly recommend it.
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[James Ewart] “There is a rather wonderful little book by a lady called Lynn Truss called “East shoots and leaves”
https://www.amazon.co.uk/Eats-Shoots-Leaves-Lynne-Truss/dp/0007329067
I highly recommend it.”
Just bought it, thanks for the recommendation. 🙂
Shawn
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