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So has the 10.3 Update calmed your fears on the Future of FCPX?
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[Tim Wilson] “at least as demo’d…and that’s a case where the narration was missing a couple of words, so they just TYPED THEM ON SCREEN, and VoCo SYNTHESIZED THEM based on what it had learned about the speaker’s manner of speaking.”
Great. Now a software can make words in a human voice and make jump cuts invisible. What could go wrong?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “Great. Now a software can make words in a human voice and make jump cuts invisible. What could go wrong?”
Well, in fairness, the loudest two bits of applause were for the most magical parts of the demo, but the THIRD loudest bit of applause was for the statement that Adobe’s next goal was to give the audio track a “fingerprint” to indicate beyond any doubt that the track had been edited…but yeah, that’s pretty far down in the weeds. It’s easy to imagine scenarios where it wouldn’t matter how many times the footage had been debunked as tampered with, that the damage would already be done.
Fortunately I can count on all of you to refuse to be sucked down into this ethical maelstrom in the first place. Avoiding reshoots is one thing. This scenario is another….although it made me think, what would Eli Cross do with this? ????
(I’d forgotten until I pulled this up that The Stunt Man had played exclusively in General Cinema theaters!)
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[Tim Wilson] “Fortunately I can count on all of you to refuse to be sucked down into this ethical maelstrom in the first place.”
Of course. It’s those that are not here!
I mean, I worked for a large company in DC that did tons of political spots every 2 years. I am talking about the big consultants and PACs (remember Swiftboat?). I had been “promoted” to management at that point, but what I saw and heard made me believe that these guys might do anything…not saying they would, but it would be damn tempting for them.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I guess what I would say Tim is, if they replace X with something that I like even more I won’t be upset. I liked Legend right up until I started really enjoying X
I think as long as they want to sell Pro computers they need Pro apps to go with those computers.
What is your guess on them wanting to sell Pro computers in the future?
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[Tony West] “I guess what I would say Tim is, if they replace X with something that I like even more I won’t be upset. I liked Legend right up until I started really enjoying X”
I 100% agree with you on this, but I am also sensitive to WHY somebody else somebody else would find the discontinuity a deal breaker. For THEM, there are two separate products, and the new one is a no-go.
But I think it’s not unlike all the other issues. Jim Wiseman will tell you that his Apple II is a current machine for his workflows and works just fine…but some of my favorite Apple II software not only never made it to Mac, it simply disappeared.
Even within the world of software released BY Apple, the percentage of it that didn’t reach its 10th anniversary without becoming zombieware is pretty close to 100%. That’s why this remains a legit topic.
[Tony West] “What is your guess on them wanting to sell Pro computers in the future?”
That’s a really interesting question to me. There was a time when Apple really did want to sell their top-end computers as the baddest in the land. The 1999 “Supercomputer” ad is a work of mad genius, and ends with the best Windows joke of all time…even if the ad as a whole is riddled with…let’s call them exaggerations. Still fun, though.
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After that, though, I think they understood that they didn’t want to compete with the Intergraphs of the world. Remember THOSE? Purple cases, and they were HUGE, but they were as powerful as they looked.
When you compare a Mac Pro to an HP Z workstation (512 GB RAM — srlsy tho — multiple graphics cards, etc), an Octane, or what have you, you can even argue that Apple only BARELY cares about pro computing AT ALL…
…but really, the iMac is pretty slick. And Apple has ALWAYS considered the MBP to be FULLY pro. Certainly the iconography of the FCP introduction was all about the laptop…although, admittedly, the opening iconography was also all about DV.
Still, when they banged the drum for ProRes 4444 support in ARRI Alexa, they used the laptop again. As a marketeer, I love this picture. VERY powerful message. This camera looks like it belongs with the MBP every bit as the Panasonic DVX-100a DV camera did!!!
Which raises the question, Tony, what would a pro computer from Apple have to be to answer your question in the affirmative….
…AND to not chase people off the platform the way the trashcan did. ????
Your thoughts?
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[Tim Wilson] “Which raises the question, Tony, what would a pro computer from Apple have to be to answer your question in the affirmative….”
I think you have to disassociate Apple’s use of “pro” from the meaning of “professional user”. When they say “pro” these days, they mean that the product is for a more advanced user than the model(s) below it. Therefore iPad Pro doesn’t really mean it’s for “professionals” as a replacement for a laptop – simply that it provides more advanced functions and horsepower for users that need or want it in that form factor. I think that applies just as much to their computers.
But, that being said, it seems to me that they are trying to optimize the combination of the GPU and CPU in ways that other companies aren’t. So let the GPU makers do the heavy lifting, and the OS takes care of applying that power so that you don’t necessarily need the biggest, baddest CPU.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Yes. I’d pretty much given up on it having any actual utility for me. Now, given some free time, I’ll learn it. I also have to figure out how to buy it. Since I returned the original years ago, the Apple store doesn’t have a purchase option for me. Probably just have to call or email someone.
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[Tim Wilson] “Which raises the question, Tony, what would a pro computer from Apple have to be to answer your question in the affirmative….
…AND to not chase people off the platform the way the trashcan did. ????”
I really just want maximum performance with the highest quality formats used in the market today.
No matter what I throw at it, it just performs smoothly.
I’m not sure, but if they have lower end computers that are cheaper and they want to sell higher end computers for a higher price, why should I buy that more expensive computer? Whats the incentive to buy a higher price computer if it can’t do more than a cheaper computer? How do you showcase that it can do more? With Pro Apps doing things that require more power than a cheaper computer has?
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