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SCRI – Avid Woes Continue with Q3 Warning
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FYI – Premiere Pro got re-written again in 2010 with the shipping of CS5 which became a native 64-bit application on both Mac and PC.
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[Tim Wilson] “Nobody’s going to win any money betting what businesses Grant doesn’t want to get into.”
Who would have thought BMD would be interested in DaVinci? The way I understand it, Grant used DaVinci in his editorial workflow and when it was up for grabs just decided to take it on. Who knows, maybe he cuts with Avid as well. He seems to have a great business plan – make great products that he would want to use in his own editorial workflow, spend nothing on customer support, pass savings onto customers. It’s not AJA but it seems to be working.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
When this comes up, my current response is: “Grant is crazy enough to do it, but smart enough not to.” I am in the camp that he doesn’t need to buy Avid – now I reserve the right for him to pick and choose components of Avid if that were ever put on the market.
Michael
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[Herb Sevush] “Who would have thought BMD would be interested in DaVinci? The way I understand it, Grant used DaVinci in his editorial workflow and when it was up for grabs just decided to take it on. “
Yep, that’s what he told us in an interview we posted here at the COW. A fun listen.
I asked him if there was anything else he was using in his post business that we should know about. He laughed and said, “Pretty much all of it.”
Also a good summary of his current business plan for BMD: pretty much all of it.
The interview’s title is a quote from Grant, “We want to blow people’s minds.” And that was just BEFORE they announced the camera….
[Michael Phillips] “When this comes up, my current response is: “Grant is crazy enough to do it, but smart enough not to.””
And when I asked him straight up if he was interested in Avid, he laughed and changed the subject. See? A wise man.
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[Dennis Radeke] “FYI – Premiere Pro got re-written again in 2010 with the shipping of CS5 which became a native 64-bit application on both Mac and PC.”
I don’t believe it did. A 64-bit port rarely involves a complete rewrite. Mostly it’s making sure your source code isn’t making any overly broad assumptions about pointer sizes and then setting a compiler flag.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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I agree – and I can’t speak for Adobe, but for Media Composer a “complete rewrite to 64bit” was also been bantered about when v6 came to market. I always like to ask back – “if a complete rewrite of the code, then why would you keep existing limitations such as resolution, bit depth, etc. in the new version?”
Making sure it runs on 64bit, taking advantage of additional memory where needed, and potentially having a architecture for future development etc. is more like it.
Michael
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