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Activity Forums Creative Community Conversations Screenlight: Will Accounting Woes at Avid Spark Big Changes or an Acquisition?

  • Craig Seeman

    March 8, 2013 at 7:48 pm

    [Steve Connor] “it’s just that I prefer frolicking Unicorns”

    Ah yes those were the days….

  • Chris Kenny

    March 8, 2013 at 7:48 pm

    [Herb Sevush] “#1 – What professional would give a sh*t.”

    In some cases (possibly including this one), this kind of thing can be a visual indication of dated technical foundations.

    [Herb Sevush] “The definition of an overly limited NLE would be one that a user could figure out without a manual or training. If it’s possible to do, then it’s not worth the trouble using.”

    I firmly subscribe to the Alan Kay philosophy of software design — “Simple things should be simple, complex things should be possible.” Media Composer falls flat on its face with the former. Avid itself, and MC’s existing fans, are fooling themselves if they think that won’t hurt adoption. That’s bad news for a company that could really use some revenue growth, and it’s bad news for the product’s long-term market position.


    Digital Workflow/Colorist, Nice Dissolve.

    You should follow me on Twitter here. Or read our blog.

  • Herb Sevush

    March 8, 2013 at 8:18 pm

    [Chris Kenny] “In some cases (possibly including this one), this kind of thing can be a visual indication of dated technical foundations.”

    Or it can be seen as part of retro chic. In any event while I noticed it while playing around with Avid I also noticed scriptsync. Yes it would be nice if they kept the fonts modern, but it would be much nicer if FCPX had timeline sync and timecode indicators, or if PPro keyframed the audio by clip as opposed to by track.

    [Chris Kenny] “”Simple things should be simple, complex things should be possible.” Media Composer falls flat on its face with the former.”

    Yes, but rather that then programs that fall on their face with the latter. The first limitation can be overcome by familiarity, the second limitation cannot be overcome at all.

    I am not sold on Avid, for the moment it doesn’t suit my workflow. I have avoided it for 15 years, I’ve always thought it somewhat clunky when sitting in on sessions with experienced editors. However it is only one of 2 NLE’s with both a sophisticated multicam feature and a usable timeline for someone who edits with detached audio, and since the other one is now an orphan I don’t seem to have much choice. It is the most sophisticated NLE for cutting out there with the most tools for advanced editing – and caring about it’s aliased screen fonts is a low priority on my evaluation list.

    Herb Sevush
    Zebra Productions
    —————————
    nothin’ attached to nothin’
    “Deciding the spine is the process of editing” F. Bieberkopf

  • Chris Harlan

    March 8, 2013 at 8:26 pm

    We’ve gone from My Little Pony to flogging a dead horse! Wasn’t 4.2 when it became theoretically “useable?”

  • Steve Connor

    March 8, 2013 at 8:29 pm

    [Chris Harlan] “Wasn’t 4.2 when it became theoretically “useable?”

    Theoretically, yes, practically, no. I got fed up with clients asking what the ‘horse” was about on the bootup screen and we saw the boot up screen a lot in those days.

    Steve Connor

    There’s nothing we can’t argue about on the FCPX COW Forum

  • Herb Sevush

    March 8, 2013 at 8:34 pm

    [Chris Kenny] ” It’s worth noting that MC is the oldest of the major NLE environments, and the only one that, as far as I know, has never had a ground-up rewrite. The points I’m making here are a fairly straightforward, expected consequence of this fact.”

    Since I never worked with Avid I can’t talk to all it’s cludgy grafting on. But I did work with a program that behaved like that, with an incredibly unintuitive interface that had user options so spread out through it’s incredible maze like menu trees that it was almost impossible to know where any feature was listed – it was called Final Cut Pro. An absolute hodge podge of grafted features if ever there was one. It was totally unituitive and unusable without training, and even then it took awhile. After about 8 years I’m still learning better ways to do stuff every day. But it was flexible, customizable, and powerful.

    And then the powers that be re-wrote it from the ground up guided by all your UI rules with modern fonts and came up with a program that could do simple stuff simply but was totally unsuitable for a large segment of it’s customer base.

    I’ll take the cludgy Avid approach.

    Herb Sevush
    Zebra Productions
    —————————
    nothin’ attached to nothin’
    “Deciding the spine is the process of editing” F. Bieberkopf

  • Chris Kenny

    March 8, 2013 at 8:38 pm

    [Herb Sevush] “Or it can be seen as part of retro chic.”

    FCP X’s main timecode display (which is clearly designed to look a bit like a sixteen segment display under glass, though if you pay attention you’ll notice it renders some numbers in ways an actual segmented display can’t) is ‘retro chic’.

    Not using modern font rendering algorithms for text in bins and dialogs because you’ve never updated your software to do so is just ‘legacy’.


    Digital Workflow/Colorist, Nice Dissolve.

    You should follow me on Twitter here. Or read our blog.

  • Chris Harlan

    March 8, 2013 at 8:39 pm

    [Steve Connor] “[Chris Harlan] “Wasn’t 4.2 when it became theoretically “useable?”

    Theoretically, yes, practically, no. I got fed up with clients asking what the ‘horse” was about on the bootup screen and we saw the boot up screen a lot in those days.

    That was my reaction, too. Of course, I only tried it out.

  • Aindreas Gallagher

    March 8, 2013 at 8:51 pm

    “I can tell you a WHOLE lot of broadcast stations are switching to Adobe Premiere Pro.”

    Premiere Pro everyone – premiere bloody pro. the one I actually know rather well.

    thank you God. Lets all now turn out the lights here and start using premiere pro.
    then I will have gotten away with not properly training myself on anything post FCP7. Except for some excellent javascript keyframe routines in AE and the 3D tracker, which is awesome.

    break out the cigars and brandy everyone. Stick on some tunes. Its training easy street.

    woop woop.

    https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

  • David Lawrence

    March 8, 2013 at 9:12 pm

    [Chris Kenny] “FCP X’s main timecode display (which is clearly designed to look a bit like a sixteen segment display under glass, though if you pay attention you’ll notice it renders some numbers in ways an actual segmented display can’t) is ‘retro chic’.

    Not using modern font rendering algorithms for text in bins and dialogs because you’ve never updated your software to do so is just ‘legacy’.”

    Yeah, because everyone knows that a main timecode display rendered as skeumorphic sixteen-segment lights under glass is way more important than something like out-of-sync indicators in a drab, aliased font.

    _______________________
    David Lawrence
    art~media~design~research
    propaganda.com
    publicmattersgroup.com
    facebook.com/dlawrence
    twitter.com/dhl

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