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Quote Today
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[Steve Wargo] “I can get 20% more on a job by wearing slacks or nice cargo pants instead of jeans.”
Oh Yeah!!
Nothin’ turns a girl’s head like a new shirt and a snappy pair o’ trousers!!
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There is a very easy answer for this. Don’t play the “for you my friend…” method of pricing.
I completely agree with this. I know some folks have said to stress that this is you “Intro Price” or “Get to Know You Price”…
The thing is, and say it to yourself now because it’s important: “You Will Never Get More Than What You Get For The First Job. Never.” It never works this way. There is no “intro” price, or “prove myself” price. There is price. Plain and simple. You can never ask for more money from a client.
If you want to do “value added service” for your clients – it’s in the little things: Professionally printed media labels, no “little” charges (shipping’s on me!), go the extra mile to help a client with a crushing deadline, etc.
But Never On Price!
The Steak and Eggs Theorum: You and I are co-workers at a post-house. One Friday morning you come in to find that I’m cooking up steak and eggs in the kitchen:
YOU: Whacha doin’?
ME: I’m making some steak and eggs for you – I had extra at home, and thought you’d appreciate it!
YOU: Oh, man.. that’s awesome! You’re the best.
Fast-forward to Next Friday. I’m making steak and eggs for you… again!
YOU: Aw… you makin’ me steak and eggs again? Thanks.
ME: Sure thing.
And it goes that way for a couple more Fridays. Now we fast-forward a few weeks. Now, it’s Friday morning, and I’m not in the kitchen. You come find me in my office.
YOU: Dude… where the &@()! are my steak and eggs??
Yes… this is how it works.
Christian Glawe
editor/compositor
http://www.christianglawe.com
Read my blog: https://blogs.creativecow.net/blog/111
Pain is temporary… film is forever. -
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