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Pro apps, FCPx and Apple priorities. Now You get it?
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I wasn’t aiming for you, sorry. There are lots of folks frustrated. Now they can move on with their lives and get it over with. There are Adobes and Avids ready to pick up those abandoning the fsc ship.
Sony PMW-EX3, Canon Mark II 5D, FCS3 in Moscow
http://www.mokaeff.com -
That’s exactly how’d I’d do it.
Chris
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[Chris Jacek] “Assume that Apple WAS looking to greatly expand the prosumer market, without little or no regard for industry pros. Wouldn’t the employ a strategy similar or exactly like they are currently doing? Label it as pro, and keep shouting about how awesome and revolutionary it is. If you want to attract the hobbyist/student who aspires to do it like the pros do, this is the exact marketing strategy you would want. You leverage the fact that the FCP name is the industry standard, and them co-opt the name for your new prosumer-targeted product.”
True? I have no idea. BUT, I certainly FEEL this is what has happened. I mean, it is what it has looked like to me since release. I try for other scenarios, but none of them fit as snugly.
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David, gotta agree with you on this one. This argument doesn’t hold water. It takes lots of leaps to infer some of these notions. Not everything Apple (or any company) does is strictly for monetary value/gain. That is the end result of course, but Apple is supporting an ecosystem of products with their own unique value within that ecosystem of hardware/software/services. Content creation is a BIIIGGGG deal to Apple and as is distribution and consumption.
I have felt on several occasions that I wished Apple would give more attention to the Pro machines and software as it’s mobile devices marched on. Yet with every iteration of upgrades of hardware and software I’ve been pleasantly surprised with even the little things that make my editorial job easier, machines more efficient and consumer products more in tune with what I am doing. Many people weren’t happy when Apple released the modest updates in FCP 7 and it’s features and similarly with Leopard to Snow Leopard. I really appreciated that Apple was taking the time to fix bugs, add subtle features, give me hard drive space back, and have everything running more efficiently.
The past few years (in my eyes) have been all about Apple making transitions and we’re slowly seeing those seeds bare fruit. There’s been this cloud of “here’s some more features and efficient code ’til we get to the really good stuff”. It’s been unsettling, but I appreciate it never the less. It let’s me know that they are a company with tremendous attention to how all of their offerings work together and in the technological world as a whole.
I don’t look at FCP X as an island and perhaps that’s why I love it and can’t wait to see how it shines. For me it’s just another part of the transition (AV Foundation/OpenCL/LightPeak AKA Thunderbolt)/ Python Scripting/ Mobile devices/ HTML5, etc).
I guess we’ll have to see how things pan out, but I find myself finally getting access to so many of the things I read about years ago and I like that. The pieces are finally starting to fall into place.
Tangier
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[Chris Jacek] “Wouldn’t the employ a strategy similar or exactly like they are currently doing? Label it as pro, and keep shouting about how awesome and revolutionary it is. If you want to attract the hobbyist/student who aspires to do it like the pros do, this is the exact marketing strategy you would want.”
Absolutely not. You now have every Pro in the industry you showed this to, pronouncing in all modern media outlets that it is not pro. Apple isn’t “shouting” anything anywhere. This release has been completely silent. Not a public word since the sneak peek. There was no major splash page on their website when it was released. There was no public press event targeting anything let alone consumer/prosumer media publications. The ONLY marketing we’ve seen is predominantly by the pros they P.O’d. You don’t present a product solely to the group that’s most likely to spread negative impressions as your only means of marketing.
That the release itself was quiet probably indicates that they felt it wasn’t worthy of a marketing effort in its incomplete state.
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Consumers have no need for 10GBit throughput in two directions on 4 lane PCIe bus to external devices. This bandwidth is not a monitor port even though that’s one function. These is for very high speed data throughput for video I/O and storage needed for very large files.
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FCPX hasn’t been marketed to prosumers. This is not how Apple markets to that market. There was no Apple front page splash screen when it was released. There was no media event targeted prosumer media. It is simply an incomplete PROFESSIONAL app which, due to its current incomplete nature, did not warrant a marketing campaign.
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Wow, what a revelation.
Let me see here … why should I want software created by one of the worlds most successful and robustly capitalized companies? Wouldn’t it be MUCH better to work with smaller, less financially robust operations – the kind that have traditionally been acquisition targets where time and time again, software that people relied upon for their livelyhoods simply got discontinued without recourse because some suit decided to “streamline” the company or only bought the larger enterprise to gain a patent or process that they needed to fold into their existing products?
How silly of me to see Apple’s overall financial health as a positive for Final Cut.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner
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Dave,
this is wittiest remark I’ve read so far in this regard.
Though I don’t think they need speedometer ever since they got 1-speed automatic transmission, aka magnetic time line.Sony PMW-EX3, Canon Mark II 5D, FCS3 in Moscow
http://www.mokaeff.com -
[Craig Seeman] “FCPX hasn’t been marketed to prosumers. This is not how Apple markets to that market. There was no Apple front page splash screen when it was released. There was no media event targeted prosumer media. It is simply an incomplete PROFESSIONAL app which, due to its current incomplete nature, did not warrant a marketing campaign.”
https://www.apple.com/finalcutpro/imovie-to-finalcutpro/
Ya think? 😉
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David Lawrence
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