Pricing video & photo package for half day(4-5 hours) or full day shoot (7-8 hours)

[Bill Davis]

In terms he might understand…

He’s thinking “I need to bring in a decent cook for a day” and then get him to plan out my next year of menus.

To get close to that, he doesn’t need a cook – he needs a highly skilled Chef – and to pay said Chef enough so that that he or she can map out and plan a YEAR of daily unique meals along with instructions on how to prep for, prepare and serve each one.

It’s beyond silly.

The reason you hire a top Chef is so that they can tell YOU how many unique Entrees your restaurant needs based on experience , market, and practice – the side dishes necessary to properly go with them – how often items on the menu must change to keep things fresh.

That the restaurant owner is trying to specify all this is a HUGE red flag.

Tell him you think he needs 365 different and unique entrees and deserts so that HIS contribution to your videos can change every day of the next year TOO! … and see what he thinks of that.

Same-same.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Todd Terry]

There’s a fundamental issue going on here that we, unfortunately, see almost every day in our business.

Even after a quarter century of being an ad guy, I don’t know why but it still baffles me that everyone, yes virtually everyone, thinks that they are an expert in advertising.

You’ll have people that would never dream of telling their electrician how to re-wire their house, their surgeon to remove their appendix, their mechanic how to fix their car, or their dentist how to perform a root canal. Yet these same people have no problem hiring an advertising or marketing expert and then telling them exactly what they know is the best way for their business to be marketed.

I’ve yet to figure this out.

We are blessed that we have many clients who trust us to tell them what they need to do to effectively market their businesses. But we also have some that insist we do things that we absolutely know aren’t the best way to promote them (in fact sometimes it’s quite detrimental). We do try to educate these people, but with some it’s like talking to a brick wall. We had one problem-child client who kept hiring us for revisions to his campaign, with every change being a suggestion of his mother (and this client was a late middle-aged man). And I’ve seen more political campaigns derailed by a candidate’s spouse than anything else. Why a potential U.S. congressman thinks his Junior-League stay-at-home wife knows more about running a race than his professional political campaign advisors do is beyond me, but it happens all the time. With exactly the results you’d expect.

The OP’s client might be a good restaurateur, and lucky for him that he is an ad genius as well, knowing that he needs 365 different videos to promote his eatery. Which is of course, completely asinine. The options there are only to talk him into something more sensible, walk away, or take the money and run. But in most of those cases there’s not enough to run away with.

T2

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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com