Premiere Pro CC it is then?

[Herb Sevush]

[Walter Soyka] “Many here are looking at this from a pricing and control standpoint (with pitchforks and torches in hand), thinking it’s just a new way to pay for the same kind of software they’ve always “owned” outright, but Adobe’s creative vision published above also suggests a lot more to come in the way of interconnectedness and integration between products and services.

I think it’s a big, bold idea with a lot of promise, much like Creative Suite was almost ten years ago.

Maybe it’s not right for everyone…”

Walter it’s a lovely manifesto and it might even make sense for those heavily involved with Illustrator and a lot of their design applications, but for a video editor interested in PPro, AE and Audition non of this “style synchronicity” matters, it wouldn’t apply to me at all.

What this does demonstrate, once again, is how little Adobe cares about being a leader in video editing. This was always my problem with them as a company, but it seemed like they had responded to the opening given to them by Apple and were determined to make PPro the pre-eminent NLE, not just the little brother to their design applications. Apparently this was never really in their corporate nature.

So now we all know that whatever improvements Adobe may make to PPro they will always see it as a part, and not the leading part, of their design business, which means that when push comes to shove the interests of video editors will come behind the interests of designers and mograph artists. This doesn’t mean it’s not worth considering, but this is the perspective that it should be seen from.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Joseph W. bourke]

Herb –

So how do you explain the massive, sweeping changes made to PPro if Adobe doesn’t care about the so-called miniscule part it plays in the overall product offering? Do you think they’d spend the huge number of man-hours developing and re-thinking PPro to be a real competitor in the NLE realm if they didn’t think there was money to be made?

My take on it (for what it’s worth – I do use Photoshop, Illustrator, Flash, and InDesign, in addition to AE and PPro) is that they’ve listened to the end users, and are trying to bring PPro up to where it should be as the leader in the NLE world, just as Photoshop, AE, and Illustrator are the leaders in their respective niches.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com

[Andrew Kimery]

[Herb Sevush] “Walter it’s a lovely manifesto and it might even make sense for those heavily involved with Illustrator and a lot of their design applications, but for a video editor interested in PPro, AE and Audition non of this “style synchronicity” matters, it wouldn’t apply to me at all.”

If Adobe came out w/Pr leading the way I’m sure editors would be thrilled but then wouldn’t all the publishing and graphic artist peeps get bent out of shape and start lamenting how Adobe doesn’t care about them any more?

I think the proof is in the pudding and the changes made to Pr over the past few years (including the announced changes for the next version) make me think that Adobe is pretty serious about making Pr a, well, Premiere NLE. Will video/film editors ever be Adobe’s #1 concern? Probably not and I’m okay with that. I just want editors to be enough of a concern that Adobe puts out a solid NLE that can help drive competition between the other two A’s.

[Herb Sevush]

[Joseph W. Bourke] “My take on it (for what it’s worth – I do use Photoshop, Illustrator, Flash, and InDesign, in addition to AE and PPro) is that they’ve listened to the end users, and are trying to bring PPro up to where it should be as the leader in the NLE world, just as Photoshop, AE, and Illustrator are the leaders in their respective niches.”

I agree up to the point you ended with, but then I would go on to say that they then insist on distributing this product in a way that would please their design business and alienate their editing business. No matter how they improve PPro, and they have improved it greatly, they are a design business that offers an editing application. CC is a concept that makes a lot of sense to someone with your needs, but much less sense to someone with my needs since I don’t use Flash, Illustrator, In-Design, or any of that Be-something or other stuff, nor do I need to synchronize my “styles” over a large number of computers – I just need to edit video efficiently.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Chris Harlan]

[Franz Bieberkopf] “[Bret Williams] “No guarantees beyond the immediate present.”

Bret,

So you aren’t interested in films, pictures, recordings or any other media from the past? Or you’re satisfied with limited access to them?

Perhaps that is the prevailing wind. It’s a fascinating thought.

Franz.
“

I guess for me the reality is that I just don’t go back to projects that often. I do use back-up copies with splits a lot, though. In fact, quite a bit. Maybe it is because I’ve hopped from and between so many incompatible NLEs over the years, and I’ve had to provide so much source material to others on those incompatible NLEs, that I’ve gotten used to it. And, I can make folders of media managed material with an AFF or XML list to take them somewhere else.

I don’t like the decision Adobe has made here, but mostly because I don’t like the way it seems to affect others. I, myself, am not feeling much of an upset. It may be that, after two years, I’m just upset-out.

[Chris Harlan]

[Herb Sevush] “I just need to edit video efficiently.
“

I hear ya. It can’t be more than once a year, and maybe less, that I’m bummed that I don’t have access to the CS items beyond what is in production bundle. So, yes; getting access to the master bundle is sort of ho-hum for me.

[Herb Sevush]

[Andrew Kimery] ” Will video/film editors ever be Adobe’s #1 concern? Probably not and I’m okay with that. I just want editors to be enough of a concern that Adobe puts out a solid NLE that can help drive competition between the other two A’s.”

I’m nor OK with being an after thought. For years PPro languished without much attention, until Apple gave them this opportunity. With their corporate orientation on Design, I can easily see them letting the NLE side slide after this initial burst of energy if the market doesn’t go their way. In the same way that i am uncomfortable dealing with Apple because of the tiny market we represent to them, I am wary of being a second fiddle in the Adobe universe.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Chris Harlan]

[Franz Bieberkopf] “I suppose we’ve had the answer since February.
“

Yes. I think we have. And, yet I’m still laughing at that, and must play iy one more time.

[Andrew Kimery]

[Herb Sevush] “I’m nor OK with being an after thought. For years PPro languished without much attention, until Apple gave them this opportunity. With their corporate orientation on Design, I can easily see them letting the NLE side slide after this initial burst of energy if the market doesn’t go their way. In the same way that i am uncomfortable dealing with Apple because of the tiny market we represent to them, I am wary of being a second fiddle in the Adobe universe.”

FCP Legend was never first chair at Apple. An argument could be made that MC was first chair at Avid yet that didn’t stop it from stagnating once they felt they had the keys to the kingdom. I know you are interested in Lightworks (as am I) but I doubt it is ever going to be the go to product for EditShare. Pr will probably never be first chair at Adobe but as long as these companies make compelling NLEs what does it matter if said NLE’s are the #1 priority? Even for more editing-centric companies there’s no guarantee they won’t go out of business, be acquired or just lose their touch.

I guess in the case of least worst, I don’t see Pr being a significantly worse risk than Avid or Apple over the next few years. If anything I think Pr has the most to prove and least to lose which is added motivation to press forward hard and fast.

[Craig Russillroy]

Bring back the tape to tape workflow 🙂

What happens when fcp7- a 32 bit app doesn’t open on 10.x … This is my issues, so you end up having 10000000 boot drives with every os ever made.

We are in the process of moving from fcp7 to either fcpx, premiere, smoke but not avid.

My thoughts on avid vary but as we do a lot of reversioning avids digital exporting just doesn’t work for us, ie we do around 200 spots a day varying from pal and NTSC ad to 2398 and 2k

My thoughts on cc are we as a society are to reliant on connectivity, if there is an issue of connectivity then we are unable to create our craft, understandably this is only required once a month, but imagine if you cut your spot in cs5 and move to cc, wonder what happens if you can’t open your assets / sequences down the line.

There really should be an option for download which is mac addresses locked to you machine, there is so many ways to attach watermarks to you machine, and he’ll like you house, if burglars want to beak in they will !

Fcpx
10.7
FCP 7.0.2
FCPX 1.0..4
3 x 4TB Thunderbolt R4
VC100
3 x ioXT
MicroHub
Ultrascope
SmartView

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