please stop the animated ads

[Fernando Mol]

There are some studies about Banner Blindness that show how people can recognize banners and moving pictures in a web page as advertising and ignore them to directly reach the content. Usually the text areas on a page.

The same phenomena occurs with the navigation. If you are consistent trough your site users can identify it and ignore it until they need to go somewhere else in your site.

This is true when users are looking for content, but when they (us) are searching for something to buy, then they actually focus on the ad looking graphics.

As some governments have politics on advertising for public places, the COW have defined spots for advertising so they don’t interfere when you are looking for content, but are findable when you need to look for a product. Even the Jobs forums are a great way to “clean up” the technical and opinion forums.

Anyway, I just found this not so new topic and feel like sharing. Thank you all for doing so.

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