-
OT – Who’s cutting HD Commercials?
-
To clarify my question I have heard a number of local station don’t have significant tape playback of HD material and instead rely on satellite feeds. Just wondering if you had heard this was your experience.
Gary -
“If your client is shooting in HD, why not edit the spot in HD to begin with an then they can have both an HD master and an SD master protected the way they want. Either through Letterbox or your own Center cut.”
Because they want to keep all the media online, are not willing to pay for more storage space than SD costs (using G-Raids for this and they ROCK”… Cheap now, will recapture in HD when they need it. AND charge them of course!
Jerry
Apple Certified Trainer
Author: “Jerry Hofmann on Final Cut Pro 4” Click here
Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D
-
[Gary Taylor] “To clarify my question I have heard a number of local station don’t have significant tape playback of HD material and instead rely on satellite feeds. Just wondering if you had heard this was your experience.”
To my knowledge here in Atlanta, all the locals are transmitting in HD, but whether or not they are originating any material in HD, I’m not sure. I think the local NBC affiliate is shooting with HD cameras in the studio for the newscasts, but I’m not entirely sure about that.
Walter Biscardi, Jr.
https://www.biscardicreative.com“The Rough Cut,” an original short film premiering December 7th in full High Definition in Atlanta.
rsvp@biscardicreative.com to reserve seats.
https://www.theroughcutmovie.comNow editing “Good Eats” in HD for the Food Network
“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
-
[Jerry Hofmann] “Because they want to keep all the media online, are not willing to pay for more storage space than SD costs (using G-Raids for this and they ROCK”… Cheap now, will recapture in HD when they need it. AND charge them of course!”
Ah, well then I would probably encourage the client to actually purchase some G-RAID’s and keep the media sitting there for transfer back to the Fibre’s when they’re ready. And if you’re going DVCPro HD, well then the G-RAID’s would actually work pretty good for that too.
Walter Biscardi, Jr.
https://www.biscardicreative.com“The Rough Cut,” an original short film premiering December 7th in full High Definition in Atlanta.
rsvp@biscardicreative.com to reserve seats.
https://www.theroughcutmovie.comNow editing “Good Eats” in HD for the Food Network
“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
-
Then they don’t know HD. HDV is NOT HD. it’s HDV. Better than DV but no where near what you get from a Varicam or a Sony 950… not even close. It’s a consumer format end of story…My students are shooting a lot of HDV, and I gotta say, it basically stinks in post unless you have a way to monitor it (not cheap), and compressing it for an SD DVD is really a bunch of bull to get it to look OK. cripes, people are posting around that you have to recapture it as DV then compress for best results. SHESSH!!!! I’m hoping this isn’t the case… In case you haven’t caught my drift: I Don’t like HDV.
Jerry
Apple Certified Trainer
Author: “Jerry Hofmann on Final Cut Pro 4” Click here
Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D
-
As the proud owner of an HDV camera I have to generally agree with what you are saying Jerry. In many challenging situations I have gotten worse results with my HDV than I would have gotten in the past with a broadcast 2/3 inch SD camera. You just have to be so careful with lighting and focus as I am sure you have seen with your students. I think the inexperience with Anyone who thinks a Z1 is anywhere near as flexible as a Varicam or 950 needs to have their head examined.
Having said that, under very controlled circumstances I have seen some stuff done with these cameras that is amazing. Of course those circumstances don’t happen accidently, but for music videos and other studio projects these cameras have some possibilies.
I also think it is unfair for us to judge future cameras by the current ones available. The new Canon HDV camera has a detachable Canon lense andHD-SDI out and that opens a whole range of possibilities including much easier uncompressed captures. In time I wouldn’t be surprised to see Canon release some prime lens but of course that is just a guess. And of course with the right capture hardware (KonaLH) the same is possible with almost all of the current generation of HDV cameras. Some people who have done this with the Kona cards have reported beautiful images. Obviously this limits the portability of your camera but it should blow away what is possible with HDV tape. I think this quality is the reason Sony still doesn’t talk much about the analog outputs of the HDV cameras being pre-compression.
On the issue of DVD I have also heard the best results come from downconverted footage. When I get my Kona LHe I plan to do a bunch of tests with its real time downconversion. I think being able to convert the footage to 4:2:2 should give better results in Compressor.
Nobody with any sense says these cameras are anywhere near the equal of the Varicam or 950. That doesn’t mean that certain producers can’t get great results with careful planning.
Gary -
[Bob Zelin] “CNN is doing A LOT of Sony SR5500 work in Atlanta.”
Yeah, CNN is getting ready to make a jump to HD in the fairly near future and they’re even talking about 5.1 surround too. THAT will really make the wars fun, eh?
[Bob Zelin] “Of course, down here in Florida, I see Viacom approving that HDV qualifies for “SHOT IN HD”.”
Ugh. How is something that features 25:1 compression considered HD? There’s an engineer down here that bemoans the fact that we’ve spent so much money and research to bring out high quality HD and then the companies just dumb it all the way back down. I couldn’t agree more. HDV is not HD and I really think there’s needs to be a separation made at some point.
Walter Biscardi, Jr.
https://www.biscardicreative.com“The Rough Cut,” an original short film premiering December 7th in full High Definition in Atlanta.
rsvp@biscardicreative.com to reserve seats.
https://www.theroughcutmovie.comNow editing “Good Eats” in HD for the Food Network
“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
-
The real answer is that spots will be HD when you have enough critical mass of CEOs who own HDTV TV sets. Then they’ll ask their agencies why their spots look awful when the programming looks good – or worse – when a competitor’s HD spots look so much better.
That will happen first on the network level and eventually on the local level. In my market (Orlando), as far as I know, only the ABC affiliate owns HD gear in the production department. For know this is an island to test the waters as they move into HD. Quite seriously, they are working on HD news promos, but also HD local car dealer spots.
Sincerely,
OliverOliver Peters
Post-Production & Interactive Media
Orlando, FL
http://www.oliverpeters.com -
[Walter Biscardi] “All the majors are now broadcasting prime time and sports in HD. Obviously Discovery continues to lead the way on cable, but even the local Braves Vision (or whatever they call it) here in Atlanta is full HD. We’re picking up a new plasma shortly as the Panasonic 50” professional has dropped from $6k to $3k. “
Yeah…here in NYC that seems to be the case. Local news and most programming is still SD. I think NBC is still BetaSP and DVCPRO (non-primetime stuff). I know for a fact that their cable news is BetaSP 😉 but the transition will be taking place soon. I agree with you, 2006 will be a big year for HD…maybe then I’ll think about a HD monitor.
For production use though, maybe sooner. Those Panny’s are looking nice!Nice job on Good Eats, BTW…. I saw an episode the other day.
Ron
-
[Jerry Hofmann] “In case you haven’t caught my drift: I Don’t like HDV.”
Its great for weddings though. LOL
Seriously, its nice to look at…DV on steroids, but definitely not HD.
I never embraced it as a serious production format. I’m quicker to recommend and shoot DVCPRO50.Ron
Reply to this Discussion! Login or Sign Up