Only at Apple…

[Craig Seeman]

And seeing all the hype around RED Hydrogen One Smartphhone/Camera today, do you think Apple’s going to want that running Android.

I think there’s more brewing in the Apple RED relationship.

iPhone Hydrogen
Apple Raven
??????

https://www.youtube.com/watch?v=tQzqFbwWPSk

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[Tom Sefton]

It does beg the question of what comes with hydrogen, but I’d be very surprised if it was rebranded as an Apple product without a seriously large cheque being written.

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk

[Craig Seeman]

[Tom Sefton] “I’d be very surprised if it was rebranded as an Apple product without a seriously large cheque being written.”

Depends on which company were writing the check and for what reason. Apple has deep pockets.
Granted Hydrogen may be a niche product but so is Raven and so is Mac Pro (likely).

[Andrew Kimery]

IIRC Apple and RED had a previous partnership very early on, but interest/development on the Apple side fizzled rather quickly so the partnership didn’t last very long.

[Tom Sefton]

Didn’t know that – which product was it based around?

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk

[Mathieu Ghekiere]

I think FCP 7 was the first to support RED RAW, with the whole Proxies that the REDOne made IN-camera or something. I remember it being something like that. It made Quicktime-Wavelot proxies in small and medium sizes in camera and if you opened up the R3D, it was in the same folder as the shot. And then Color could connect to the RAW. Or something, it’s from 2008 so it’s far and I only started working with R3D actively when FCPX supported it.

But this seems very curious. Apple put something on their website a while ago, a vacancy for someone in L.A. to work on pro workflows for their new Mac Pro Hardware, and Jarred Land says that they had to give Apple this to ‘get’ Pro Hardware from apple. Something like that. Vague, but very promising, in my opinion. I like both companies and RED has been very outspoken about Apple abandoning the Pro market a bit. If they sound very positive about new moves from Apple, I think it’s a good sign.
(Although I don’t doubt Apple’s commitment immediately, with FCPX 10.3, the iMac Pro, the new Mac Pro that they talked about, etc etc)

https://mathieughekiere.wordpress.com