One year later…

[David Roth weiss]

Tim,

Short of quoting every word above, I want to say that I think your post is about as good an appraisal/summary of the entire present situation as I’ve seen anywhere.

You elegantly bring to light the fact that the reactions to FCPX are not just limited to users, but to the entire NLE marketplace, and not only to manufacturers of the NLE apps, but across the entire spectrum of hardware and software as well.

And besides just a simple thanks for mentioning our ProMAX ONE, the context in which you mention it is spot on. ProMAX, like HP, Dell, and others, are taking big chances and very proactively responding to the changing needs of end users, because Apple so “violently” thrust change upon the industry, forcing almost every player to reconsider the very core foundations of their business and infrastructure.

Introducing FCPX was not in itself “violent,” but in concert with the simultaneous EOL of FCS3, and the potential EOL of the MacPro line of workstations, that constitutes extreme or violent change, at least in my opinion. And, I see this as the primary reason we’re all still here today, continuing the debate nearly a year later, and with no clear end in sight for most.

David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com
http://www.ProMax.com
Sales | Integration | Support

David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.

[Tim Wilson]

[David Roth Weiss] “Introducing FCPX was not in itself “violent,” but in concert with the simultaneous EOL of FCS3, and the potential EOL of the MacPro line of workstations, that constitutes extreme or violent change”

You say you want a revolution? Well, there you go.

Of course this time, it’s like Robespierre cut off HIS OWN HEAD.

As much as I respect you for completely agreeing with me -LOL – I continue to maintain that Apple did the roll-out EXACTLY right.

I’m actually writing something about this that I might have ready in the beginning of the week, looking at “revolution” in the context of what we saw — and not — at NAB2012. But as much as we look for revolutions, not all of them are good for everybody. (See: Robespierre, both before and after his head rolled.)

I don’t think that Apple completely took itself out for the reasons I mention in my previous post, but — METAPHOR ALERT! ANALOGY! ANALOGY! — they certainly burned out their own underbrush in a way that’s going to make the entire ecosystem thrive like it hasn’t in years. Maybe ever.

I wasn’t entirely kidding about the — ANALOGY! LIBERAL ARTS NERD DIGRESSION!! INCOMING!! — French Revolution parallel. There were actually a handful of them, even before you get to a couple more in the Napoleonic era, but really, you could argue that the whole of modern history flows out of 1789-99…and I do….and I think that it’s not the BEGINNING of FCP that changed everything — I actually don’t think it changed ANYTHING.

This, though, this really changes things.

Although we’ll know more in 213 years, won’t we?

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

[David Roth weiss]

[Tim Wilson] “I continue to maintain that Apple did the roll-out EXACTLY right. “

I’m not disagreeing Tim, at least not entirely, I just want to know, “EXACTLY right” for whom??? That’s a BIG statement that you’ve been making for a while here, and I think it bears at least some detail or explanation.

For example, if a huge asteroid did in fact strike Earth millions of years ago, as the story goes, the violent cataclysm that ensued had untold negative consequences for many of Earth’s inhabitants, but it ultimately did benefit many others. So, to say it was “EXACTLY right” would apply to some, but not all. Clearly, it does not seem to have been EXACTLY right for most of the dinosaurs, but it was just right for many other species. 🙂

And BTW, though I’ve clearly created the perfect opening for some wise-ass Cows here to compare non-FCPX believers to the dinos, I don’t think it would be wise for most here who aspire to work in the big show, as there are still plenty of dinosaurs running things who have not gone extinct just yet. Anybody want to call Walter Murch a dinosaur? Want to do it to his face? 🙂

David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.com

Sales | Integration | Support

David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.

[Andrew Richards]

Ironically (perhaps?), that campaign, or at least part of it, was produced by FCPX adopter @radical.media.

Best,
Andy

[Paul Nordin]

>> I hate beating a dead horse, but

Words that make me cringe and look for a different thread that isn’t an endless circular boring conversation with no new information.

_______________________
EMB Studios
http://www.EMBstudios.com
Emeryville, CA
_______________________

[Mitch Ives]

[Paul Nordin] “Words that make me cringe and look for a different thread that isn’t an endless circular boring conversation with no new information.”

You seriously couldn’t figure out the new information? Really?

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill