One company listened

[Mike Guidotti]

It’s the new paradigm in deodorant. We no longer think you need to apply deodorant, you just need to get with the times and start thinking about your deodorant differently. Its no longer called body odor, its now called a personal olfactory meta-data tag.

[Tim Wilson]

I think my odor is more “data” than “metadata.”

The metadata would be things like how long I’ve smelled this way (a long time), and exactly what I smell like (if you don’t know, I’m not going to tell you).

Also metadata, this in the comments field: “Whoever denies it, supplies it.”

[Joseph W. bourke]

Or in Apple’s case:

Whoever compiled it, defiled it.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com

[Thomas Frank]

You take showers?