News from Apple at a meeting with “professionals” in London

[Jeff Bernstein]

I will assume that Apple is only allowing the extension of FCP7 for existing Volume License holders because it assumes they already have the Volume License installer. As such, Apple would not need to generate new media or new software keys. As such, this requires the least amount of work from Apple’s perspective and continues to keep resellers out of the loop.

IMHO, this does not go far enough. Apple needs to allow all sales, new and upgrades to continue.

Also keep in mind that Apple did not allow upgrades to Volume Licenses unless one was on a Software Assurance plan. Otherwise, Volume Licenses were only available for those who purchased at least 10 seats.

Weak.

[Craig Seeman]

I wonder what the “legal” issue regarding volume licenses that Peter Wiggins refers to.

[Hector Berrebi]

[Jeremy Garchow] “Color being EOLd is a huge bummer”

Hi Jeremy

It is still…
I’m just finishing the last advanced color course I’ll give in a film school I teach at.
We went in depth for weeks, then I had to tell the class that it’s EOLd.

RIP color

But at least with EDL/XML we can all shift quietly to Da-Vinci 🙂

Hector Berrebi
prePost Consulting

[Bernard Newnham]

I expect to to see the numbers up on the P2P “steal an app” pages

They never learn

B

[Joe Murray]

“Legal” issues meaning it’s less expensive to acquiesce and offer more licenses to facilities that have made huge investments in FCP workflow than to pay lawyers to defend against suits from these companies.

Joe Murray
Edit at Joe’s
Charlotte, NC

[Ben Holmes]

If they admit that, they would still be open to a class action lawsuit from people like me with 2-9 licenses. I hope this is not the end of the FCP7 withdrawal issues. – this is the single biggest threat to my business at the moment. Small companies should be extended the same courtesy as volume users.

It would be simple enough to allow an additional installation of FCP7 on any system running a legal copy of X. Surely this cannot do any harm to what is otherwise zero sales – if you’ve EOL’d it, sell a few more copies of X to people needing more seats of 7, make a few bucks, and improve take up of FCPX in the kind of places where it might actually be used in 12 months. They don’t even have to support 7 to any greater extent – they said it will continue to work on Lion.

Wishful thinking – but…

Ben

Edit Out Ltd
—————————-
FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producer

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