New MacPro closer to reality?

[Marcus Moore]

[Herb Sevush] “That’s funny because I don’t remember them asking me why I was buying it, they just seemed happy to take my money. The last I looked they had MacPro’s on display at my local Apple store, which is an interesting way of discouraging purchasers.”

To be realistic, if you drew two circles: one representing those who are potential MacPro buyers, and the other representing people who DON’T keep up with some measure of Apple news and rumours… I think the overlapping area would be incredibly small.

[Herb Sevush]

[Craig Seeman] “I’ve been to four. In every case a single model in the back corner. Simply there to let people know if they need one. Very few people do, I’d expect given the price and the dated technology. In retail that would be discouraging purchases.”

You make it sound like the Apple store has some hidden dark dungeon you have to get to. Every Apple store I’ve been too is open and relatively well lit, the Mac pro is displayed just like all the other computers. Of course it’s not in the center of the store, given it’s small sales volume. I tell you what, I bet if/when they introduce your vision of a revised workstation it will be shown in that very same corner – befitting it’s importance.

According to your reasoning any company producing and selling overpriced outdated products is in actuality merely trying to “discourage purchasers.” I guess that must be Avid’s concept with Isis, their just trying to “discourage purchasers” till they come out with their new extra cool networking product of the future. And here I was thinking they just had their collective head up their ass. This gives me a whole new way of looking at failing companies.

Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Craig Seeman]

[Herb Sevush] “Every Apple store I’ve been too is open and relatively well lit, the Mac pro is displayed just like all the other computers.”

Maybe you don’t have experience in retail. It’s buried at the back of the store for a reason. Available for sale and no reason to market it beyond that.

[Herb Sevush] “I tell you what, I bet if/when they introduce your vision of a revised workstation it will be shown in that very same corner – befitting it’s importance.”

Probably won’t be a big “retail” item either. I’ll bet pent up demand will result in increased sales relative the 2010/2012 model for the pros who need it though. I’ll bet third party Thunderbolt developers will enjoy targeting a market that’s willing to spend the higher cost of Thunderbolt devices that professionals need.

[Herb Sevush] “According to your reasoning any company producing and selling overpriced outdated products is in actuality merely trying to “discourage purchasers.””

If that’s your opinion of Isis that certainly would explain Avid’s situation. Avid needs Isis sales or they’re dead. Apple does not need MacPro sales. A replacement help them though if it targets a market that spends a lot of money on third party products. That’s the point of Thunderbolt. My Video I/O or RAID can work with anything from my laptop to my workstation, not possible with current MacPro, will be possible with MacPro replacement. That’s greater value to the end user and third party Thunderbolt developer, encouraging professionals to stay within the Mac ecosystem (so Apple hopes).